{"id":978,"date":"2023-11-02T01:01:32","date_gmt":"2023-11-02T06:01:32","guid":{"rendered":"https:\/\/info.mccarthy.com\/brand\/standards\/?page_id=978"},"modified":"2024-03-22T14:06:55","modified_gmt":"2024-03-22T19:06:55","slug":"voice","status":"publish","type":"page","link":"https:\/\/info.mccarthy.com\/brand\/standards\/messaging\/voice\/","title":{"rendered":"Voice"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"978\" class=\"elementor elementor-978\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66f4b075 e-con-full e-flex e-con e-parent\" data-id=\"66f4b075\" data-element_type=\"container\" data-e-type=\"container\" id=\"voiceandvocab\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a5bab25 exclude elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"1a5bab25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>McCarthy\u2019s voice and vocabulary are as important as our symbols. The tone we choose and the words we select \u2014 when used effectively<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align); background-color: var(--ast-global-color-5);\">&nbsp;<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align); background-color: var(--ast-global-color-5);\">\u2014<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align); background-color: var(--ast-global-color-5);\">&nbsp;<\/span><span style=\"color: var( --e-global-color-text ); font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align); background-color: var(--ast-global-color-5); margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; font-family: Arial, Arial_EmbeddedFont, Arial_MSFontService, sans-serif; font-variant-ligatures: none; white-space-collapse: preserve;\">reinforce and support our <\/span><span style=\"color: var( --e-global-color-text ); font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align); background-color: var(--ast-global-color-5); margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; font-family: Arial, Arial_EmbeddedFont, Arial_MSFontService, sans-serif; font-variant-ligatures: none; white-space-collapse: preserve;\">brand.<\/span><span style=\"background-color: var(--ast-global-color-5); color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-style: inherit; font-weight: inherit; text-align: var(--text-align);\"> <span class=\"TextRun SCXW140821816 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW140821816 BCX0\">Keep this in mind whether <\/span><span class=\"NormalTextRun SCXW140821816 BCX0\">you\u2019re<\/span><span class=\"NormalTextRun SCXW140821816 BCX0\"> writing a <\/span><span class=\"NormalTextRun SCXW140821816 BCX0\">news<\/span><span class=\"NormalTextRun SCXW140821816 BCX0\"> release<\/span><\/span><span class=\"TrackChangeTextInsertion TrackedChange SCXW140821816 BCX0\"><span class=\"TextRun SCXW140821816 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW140821816 BCX0\">, <\/span><\/span><\/span><span class=\"TrackChangeTextInsertion TrackedChange SCXW140821816 BCX0\"><span class=\"TextRun SCXW140821816 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW140821816 BCX0\">advertisement, social media post<\/span><\/span><\/span><span class=\"TrackChangeTextInsertion TrackedChange SCXW140821816 BCX0\"><span class=\"TextRun SCXW140821816 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW140821816 BCX0\">, presentation, email to your project team<\/span><\/span><\/span> <span class=\"TextRun SCXW140821816 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW140821816 BCX0\">or <\/span><\/span><span class=\"TrackChangeTextDeletionMarker TrackedChange SCXW140821816 BCX0\"><span class=\"TextRun SCXW140821816 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun TrackChangeTextDeletion SCXW140821816 BCX0\">a<\/span><\/span><\/span><span class=\"TextRun SCXW140821816 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW140821816 BCX0\"> project <\/span><span class=\"NormalTextRun SCXW140821816 BCX0\">proposal<\/span><span class=\"NormalTextRun SCXW140821816 BCX0\">.<\/span><\/span><\/span><\/p>\n<p>Voice refers to the personality and tone of a message. Each interaction with McCarthy has the potential to build an emotional connection with our clients, industry partners and employees, strengthen our presence in the community and express the personality of our company \u2014 or conversely, detract from these. A consistent brand voice is the cornerstone of a recognizable and impactful brand identity, reinforcing our commitment to excellence in every communication.<\/p>\n<p>Our tone of voice, or how we sound, aligns with our core values and should communicate that we are accountable, cooperative, relatable and transparent. We are focused on our clients and employees having a great experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ea7eaa exclude elementor-widget elementor-widget-text-editor\" data-id=\"0ea7eaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>DOs<\/h4>\n<ul>\n<li>Do use the strategic map as a reference, but don\u2019t use that language verbatim in external messaging.<\/li>\n<li>Do use clear and concise language to say what you mean, remembering our voice and vocabulary.<\/li>\n<li>Do adapt the voice and language to suit different platforms and contexts. Consider the communication channel (print, social, trade publications, spoken) and adjust to make the greatest impact.<\/li>\n<li>Do tailor your message to your target audience to resonate with them. Consider their preferences, needs and communication styles.<\/li>\n<\/ul>\n<h4>DON&#8217;Ts<\/h4>\n<ul>\n<li><span style=\"font-style: inherit; font-weight: inherit; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align); background-color: var(--ast-global-color-5);\">Don&#8217;t overload your message with trendy buzzwords. While some may be relevant, using too many can make your messaging seem insincere.<\/span><\/li>\n<li>Don&#8217;t use jargon or complex language that may confuse your audience.<\/li>\n<\/ul>\n<h6><span style=\"font-size: 0.8em; text-align: var(--text-align); background-color: var(--ast-global-color-5);\">For more specific use cases, visit our&nbsp;<\/span><a href=\"https:\/\/info.mccarthy.com\/brand\/standards\/messaging\/vocabulary\/\" rel=\"noopener\" style=\"font-size: 0.8em; text-align: var(--text-align);\">Vocabulary&nbsp;<\/a><span style=\"font-size: 0.8em; text-align: var(--text-align); background-color: var(--ast-global-color-5);\">guidelines<\/span><br><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdbc5ba elementor-widget__width-inherit elementor-widget elementor-widget-tp-info-box\" data-id=\"cdbc5ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-info-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"info_box69d4a55685119\" class=\"pt_plus_info_box hover_normal    info_box69d4a55685119 info-box-style_1      \"  data-id=\"info_box69d4a55685119\"    dir= data-connection=\"\" data-eventtype=\"\" ><div class=\"post-inner-loop \"><div class=\"info-box-inner content_hover_effect  tp-info-nc\"   ><div class=\"info-box-bg-box   \"><div class=\"service-media text-left  \"><div class=\"m-r-16  service-img-border\"  style=\"border-color: #252525;\"> <div class=\"service-icon-wrap\"><span class=\" service-icon  icon-squre\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-info\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M20 424.229h20V279.771H20c-11.046 0-20-8.954-20-20V212c0-11.046 8.954-20 20-20h112c11.046 0 20 8.954 20 20v212.229h20c11.046 0 20 8.954 20 20V492c0 11.046-8.954 20-20 20H20c-11.046 0-20-8.954-20-20v-47.771c0-11.046 8.954-20 20-20zM96 0C56.235 0 24 32.235 24 72s32.235 72 72 72 72-32.235 72-72S135.764 0 96 0z\"><\/path><\/svg><\/span><\/div> <\/div><div class=\"service-content \"><div class=\"service-title \"> Big Idea <\/div><div class=\"service-desc\"> <h6>For detailed voice guidance, employees may reference the <a href=\"https:\/\/mccarthy.webdamdb.com\/bp\/#\/folder\/4757638\/149035113\" target=\"_blank\" rel=\"noopener\">Key Messages<\/a>\u00a0document on our digital asset management system.<\/h6> <\/div><\/div><\/div><div class=\"infobox-overlay-color \"><\/div><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70a785e elementor-widget elementor-widget-text-editor\" data-id=\"70a785e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>BEST PRACTICES<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3385d7c exclude e-flex e-con-boxed e-con e-parent\" data-id=\"3385d7c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11ea7c02 elementor-widget elementor-widget-gallery\" data-id=\"11ea7c02\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"test3\" data-settings=\"{&quot;overlay_title&quot;:&quot;caption&quot;,&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;columns&quot;:2,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/voice-examples3.png?fit=1920%2C1080&#038;ssl=1\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"11ea7c02\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mzg4OSwidXJsIjoiaHR0cHM6XC9cL2luZm8ubWNjYXJ0aHkuY29tXC9icmFuZFwvc3RhbmRhcmRzXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8xMVwvdm9pY2UtZXhhbXBsZXMzLnBuZyIsInNsaWRlc2hvdyI6IjExZWE3YzAyIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/elementor\/thumbs\/voice-examples3-qkx55r2t2d9ffge6wr7y9ml0dqsjv3rhwudocpm0g8.png\" data-width=\"150\" data-height=\"\" aria-label=\"Voice Examples\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__content\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/voice-examples2.png?fit=1920%2C1080&#038;ssl=1\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"11ea7c02\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mzg4OCwidXJsIjoiaHR0cHM6XC9cL2luZm8ubWNjYXJ0aHkuY29tXC9icmFuZFwvc3RhbmRhcmRzXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8xMVwvdm9pY2UtZXhhbXBsZXMyLnBuZyIsInNsaWRlc2hvdyI6IjExZWE3YzAyIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/elementor\/thumbs\/voice-examples2-qkx5714wd90h8cjaft4o5sylhmhjc9ucf6cgv9ppzc.png\" data-width=\"150\" data-height=\"\" aria-label=\"Voice Examples\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__content\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/voice-examples4.png?fit=1920%2C1080&#038;ssl=1\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"11ea7c02\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mzg4NSwidXJsIjoiaHR0cHM6XC9cL2luZm8ubWNjYXJ0aHkuY29tXC9icmFuZFwvc3RhbmRhcmRzXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8xMVwvdm9pY2UtZXhhbXBsZXM0LnBuZyIsInNsaWRlc2hvdyI6IjExZWE3YzAyIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/elementor\/thumbs\/voice-examples4-qkx5bc89owwsg0a0a66437tni793mby20hzl1xbrgo.png\" data-width=\"150\" data-height=\"\" aria-label=\"Voice Examples\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__content\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/voice-examples1.png?fit=1920%2C1080&#038;ssl=1\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"11ea7c02\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mzg4NywidXJsIjoiaHR0cHM6XC9cL2luZm8ubWNjYXJ0aHkuY29tXC9icmFuZFwvc3RhbmRhcmRzXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8xMVwvdm9pY2UtZXhhbXBsZXMxLnBuZyIsInNsaWRlc2hvdyI6IjExZWE3YzAyIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/elementor\/thumbs\/voice-examples1-qkx5967nxnxzodfbxqg2u9ie77xmvgcc1rua7yjft4.png\" data-width=\"150\" data-height=\"\" aria-label=\"Voice Examples\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__content\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>McCarthy\u2019s voice and vocabulary are as important as our symbols. The tone we choose and the words we select \u2014 when used effectively&nbsp;\u2014&nbsp;reinforce and support our brand. Keep this in mind whether you\u2019re writing a news release, advertisement, social media post, presentation, email to your project team or a project proposal. Voice refers to the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":979,"parent":3577,"menu_order":21,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-978","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Voice | McCarthy Building Companies, Inc. Brand Standards<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/info.mccarthy.com\/brand\/standards\/messaging\/voice\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Voice | McCarthy Building Companies, Inc. Brand Standards\" \/>\n<meta property=\"og:description\" content=\"McCarthy\u2019s voice and vocabulary are as important as our symbols. The tone we choose and the words we select \u2014 when used effectively&nbsp;\u2014&nbsp;reinforce and support our brand. Keep this in mind whether you\u2019re writing a news release, advertisement, social media post, presentation, email to your project team or a project proposal. 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Use these opportunities to leverage our full suite of branding materials \u2014 they reflect our identity, our values and the words we live by. Your goal should be brand consistency, professionally delivered. 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Its impact on every aspect of our business, including brand awareness, continues to grow.\u00a0\u00a0McCarthy social media creators should follow all logo and brand standards.\u00a0 Refer to our Logo\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Employees questioning something","src":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1034,"url":"https:\/\/info.mccarthy.com\/brand\/standards\/faq\/","url_meta":{"origin":978,"position":2},"title":"FAQ","author":"sbertrand","date":"June 6, 2023","format":false,"excerpt":"FAQ What is the purpose of the McCarthy Brand Standards and why is it important? 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Our Brand. BrandOverview of our brand, target audiences and trademark guidelinesMessagingEffective use of tone and words ensures consistent brand messagingVisual ElementsLogos, colors, photography and more provide instant brand recognitionApplicationVisual identity through examples and contextsBrandOverview of our brand, target audiences and trademark guidelines MessagingEffective use of tone\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Messaging","src":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/home-messaging16-9.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/home-messaging16-9.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/home-messaging16-9.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/home-messaging16-9.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/home-messaging16-9.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/home-messaging16-9.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":1019,"url":"https:\/\/info.mccarthy.com\/brand\/standards\/application\/merchandise-apparel\/","url_meta":{"origin":978,"position":4},"title":"Merchandise &#038; Apparel","author":"sbertrand","date":"November 4, 2023","format":false,"excerpt":"We are what we wear - and what we carry! 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