{"id":5091,"date":"2023-11-04T01:05:00","date_gmt":"2023-11-04T06:05:00","guid":{"rendered":"https:\/\/info.mccarthy.com\/brand\/standards\/?page_id=5091"},"modified":"2025-11-06T12:33:03","modified_gmt":"2025-11-06T18:33:03","slug":"collaborations","status":"publish","type":"page","link":"https:\/\/info.mccarthy.com\/brand\/standards\/application\/collaborations\/","title":{"rendered":"Collaborations"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5091\" class=\"elementor elementor-5091\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5008def e-flex e-con-boxed e-con e-parent\" data-id=\"5008def\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c273e75 elementor-widget elementor-widget-text-editor\" data-id=\"c273e75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span>McCarthy often engages in collaborative business agreements with other organizations. These may include j<\/span><span>oint ventures (JVs) <\/span><span>and other endeavors (<\/span><span>i.e.<\/span><span> design\/build teams, <\/span><span>community<\/span> <span>and charitable<\/span><span> efforts, etc.)<\/span><span> These <\/span><span>collaborations amplify McCarthy\u2019s reach and <\/span><span>may <\/span><span>necessitate<\/span><span> co-branded materials.<\/span><\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p><p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\"><span style=\"color: rgba(120, 120, 122, 0.94); font-family: &quot;Roboto Condensed&quot;, sans-serif; font-size: 14.4px; font-style: italic;\">See below for our company&#8217;s joint venture and team guidelines.<\/span><br><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac7cf87 elementor-widget__width-inherit elementor-widget elementor-widget-tp-info-box\" data-id=\"ac7cf87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-info-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"info_box69d4a551922f3\" class=\"pt_plus_info_box hover_normal    info_box69d4a551922f3 info-box-style_1      \"  data-id=\"info_box69d4a551922f3\"    dir= data-connection=\"\" data-eventtype=\"\" ><div class=\"post-inner-loop \"><div class=\"info-box-inner content_hover_effect  tp-info-nc\"   ><div class=\"info-box-bg-box   \"><div class=\"service-media text-left  \"><div class=\"m-r-16  service-img-border\"  style=\"border-color: #252525;\"> <div class=\"service-icon-wrap\"><span class=\" service-icon  icon-squre\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-info\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M20 424.229h20V279.771H20c-11.046 0-20-8.954-20-20V212c0-11.046 8.954-20 20-20h112c11.046 0 20 8.954 20 20v212.229h20c11.046 0 20 8.954 20 20V492c0 11.046-8.954 20-20 20H20c-11.046 0-20-8.954-20-20v-47.771c0-11.046 8.954-20 20-20zM96 0C56.235 0 24 32.235 24 72s32.235 72 72 72 72-32.235 72-72S135.764 0 96 0z\"><\/path><\/svg><\/span><\/div> <\/div><div class=\"service-content \"><div class=\"service-title \"> Big Idea <\/div><div class=\"service-desc\"> <p><span data-contrast=\"auto\"><em><strong>Do <\/strong><\/em>maintain the graphic standards of all logos involved<\/span><span data-contrast=\"auto\">. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\"><em><strong>Do not<\/strong> u<\/em>se logos without permission, disproportionately or in a way that alters the integrity of either logo.<\/span><\/p> <\/div><\/div><\/div><div class=\"infobox-overlay-color \"><\/div><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30995f3 exclude elementor-widget elementor-widget-text-editor\" data-id=\"30995f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>DOs<\/strong><\/h4>\n<ul>\n<li>Do start with the approved McCarthy bar.<\/li>\n<li>Do reflect the brand identity and graphic standards of McCarthy and all companies involved.<\/li>\n<li>Do maintain clear spacing around the logos to ensure they are visually distinct and legible.<\/li>\n<li>Do use a vertical bar to show separation between logos. The vertical bar also carries well from graphics into text: Mortenson | McCarthy<\/li>\n<li>Do ensure appropriate sizing of the logos, considering their relative proportions and readability.<\/li>\n<li>Do position the majority JV partner on the left (first) in a horizontal lockup or on the top of a stacked lockup, when there are majority and minority JV partners. Ensure they appear visually equal.<\/li>\n<li>Do use the combined logos (lockup) consistently across all relevant materials and platforms.<\/li>\n<li>Do consider how your team will be represented in the pursuit, during the project as a team and to the community.<\/li>\n<li>Do consult and get approval from all parties before modifying joint logos.<\/li>\n<li data-pm-slice=\"1 1 []\">Do contact <a href=\"https:\/\/info.mccarthy.com\/brand\/standards\/contact\/\">Corporate Marketing Communications Department<\/a>&nbsp;to obtain the necessary files and collaborate in creating an agreed joint venture logo with all parties involved.<\/li>\n<\/ul>\n<h4><strong>DON\u2019Ts<\/strong><\/h4>\n<ul>\n<li>Don\u2019t alter the combined logos without approval from all parties involved.<\/li>\n<li>Don\u2019t disproportionately emphasize one JV partner\u2019s logo over the other(s).<\/li>\n<li>Don\u2019t compromise the legibility or integrity of the combined logos by overcrowding or overlapping them with other elements.<\/li>\n<li>Don\u2019t use the combined logos in a way that misrepresents or dilutes the JV partnership, or the brands involved.<\/li>\n<li>Don\u2019t use the combined logos in a manner that contradicts the brand standards or graphic standards of McCarthy, the JV partner(s) or other companies represented.<\/li>\n<li>Don\u2019t use the combined logos in unrelated contexts or without proper authorization.<\/li>\n<li>Don\u2019t leave off the appropriate trademark symbol&nbsp;<sup>\u00ae<\/sup>,&nbsp;<sup>TM <\/sup>or&nbsp;<sup>SM<\/sup>.<\/li><li>Don&#8217;t add &#8220;A Joint Venture Partnership&#8221; or &#8220;A JV Partnership&#8221; or &#8220;A Joint Venture&#8221; to the lockup.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30a819c elementor-widget elementor-widget-text-editor\" data-id=\"30a819c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Joint Ventures<\/strong><\/h2><p><span data-contrast=\"none\">To identify members of a JV, a logo lockup utilizing the companies\u2019 established logos together is the preferred approach.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">When creating a JV lockup, treat the other party\u2019s branding with the same respect you treat our own. It\u2019s important to display the logos of both parties with equal prominence and visibility. In both print and digital formats, adhere to spacing and sizing guidelines for each respective brand. Collaborate and gain consensus on any modifications to maintain the identity and brand standards of everyone involved.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f207b6 elementor-widget elementor-widget-text-editor\" data-id=\"1f207b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Teams<\/h2><p>Teams assemble for a variety of reasons. When multiple companies come together for short or longer-term collaborations, it can be useful to clearly communicate company team members on project collateral, jobsite signage, websites, swag and more.<\/p><p>Logo lockups are typically recommended for showcasing four companies or fewer.<\/p><p>For other large teams or to showcase complex relationships, these are best displayed in a clean grid format.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98e01f7 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"98e01f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">cOLLABORATION BEST PRACTICES<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29b2630 elementor-widget elementor-widget-gallery\" data-id=\"29b2630\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;justified&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;ideal_row_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:200,&quot;sizes&quot;:[]},&quot;ideal_row_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:150,&quot;sizes&quot;:[]},&quot;ideal_row_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:150,&quot;sizes&quot;:[]},&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" 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data-height=\"216\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2025\/11\/aScreenshot-2024-01-26-at-12.55.53-PM-2.jpg?fit=1662%2C797&#038;ssl=1\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"29b2630\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjQzMiwidXJsIjoiaHR0cHM6XC9cL2luZm8ubWNjYXJ0aHkuY29tXC9icmFuZFwvc3RhbmRhcmRzXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMVwvYVNjcmVlbnNob3QtMjAyNC0wMS0yNi1hdC0xMi41NS41My1QTS0yLmpwZyIsInNsaWRlc2hvdyI6IjI5YjI2MzAifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" 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class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/04\/lockup-examples-1.jpg?fit=1000%2C303&#038;ssl=1\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"b936e28\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTc1OSwidXJsIjoiaHR0cHM6XC9cL2luZm8ubWNjYXJ0aHkuY29tXC9icmFuZFwvc3RhbmRhcmRzXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI0XC8wNFwvbG9ja3VwLWV4YW1wbGVzLTEuanBnIiwic2xpZGVzaG93IjoiYjkzNmUyOCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/elementor\/thumbs\/lockup-examples-1-qm9r2harkqvzob8uh96s89q1f1qsz3j3hq1odybzsw.jpg\" data-width=\"\" data-height=\"100\" aria-label=\"Lockup Examples\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/04\/lockup-examples-2.jpg?fit=683%2C648&#038;ssl=1\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"b936e28\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTc2MSwidXJsIjoiaHR0cHM6XC9cL2luZm8ubWNjYXJ0aHkuY29tXC9icmFuZFwvc3RhbmRhcmRzXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI0XC8wNFwvbG9ja3VwLWV4YW1wbGVzLTIuanBnIiwic2xpZGVzaG93IjoiYjkzNmUyOCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/elementor\/thumbs\/lockup-examples-2-qm9r2lzyix2fad20pt7x2qjcdz3n1l1r6db3sc50xs.jpg\" data-width=\"\" data-height=\"100\" aria-label=\"Lockup Examples\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/04\/lockup-examples-3.jpg?fit=1435%2C303&#038;ssl=1\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"b936e28\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTc2MCwidXJsIjoiaHR0cHM6XC9cL2luZm8ubWNjYXJ0aHkuY29tXC9icmFuZFwvc3RhbmRhcmRzXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI0XC8wNFwvbG9ja3VwLWV4YW1wbGVzLTMuanBnIiwic2xpZGVzaG93IjoiYjkzNmUyOCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/elementor\/thumbs\/lockup-examples-3-qm9r2j6fyeykbj646a01d98ylthjehqk5zcnci97gg.jpg\" data-width=\"\" data-height=\"100\" aria-label=\"Lockup Examples\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e5f0b6 elementor-widget elementor-widget-gallery\" data-id=\"1e5f0b6\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"gallery2\" data-settings=\"{&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;columns&quot;:1,&quot;lazyload&quot;:&quot;yes&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-26-at-12.55.53-PM-2.png?fit=1662%2C797&#038;ssl=1\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"1e5f0b6\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTExOSwidXJsIjoiaHR0cHM6XC9cL2luZm8ubWNjYXJ0aHkuY29tXC9icmFuZFwvc3RhbmRhcmRzXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI0XC8wMVwvU2NyZWVuc2hvdC0yMDI0LTAxLTI2LWF0LTEyLjU1LjUzLVBNLTIucG5nIiwic2xpZGVzaG93IjoiMWU1ZjBiNiJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/elementor\/thumbs\/Screenshot-2024-01-26-at-12.55.53-PM-2-qkx3mtebt5wwmdazwtrap4ynxndc70smoymwgtnw8w.png\" data-width=\"\" data-height=\"100\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>McCarthy often engages in collaborative business agreements with other organizations. These may include joint ventures (JVs) and other endeavors (i.e. design\/build teams, community and charitable efforts, etc.) These collaborations amplify McCarthy\u2019s reach and may necessitate co-branded materials.&nbsp; See below for our company&#8217;s joint venture and team guidelines. Big Idea Do maintain the graphic standards of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":1013,"menu_order":46,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-5091","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Collaborations | McCarthy Building Companies, Inc. 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Clear, consistent branding across project offices, signage, fleet, and PPE helps reinforce\u00a0professionalism, safety, and belonging on every site.\u00a0While each project is\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Employees questioning something","src":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1019,"url":"https:\/\/info.mccarthy.com\/brand\/standards\/application\/merchandise-apparel\/","url_meta":{"origin":5091,"position":1},"title":"Merchandise &#038; Apparel","author":"sbertrand","date":"November 4, 2023","format":false,"excerpt":"We are what we wear - and what we carry! When it comes to apparel and other branded merchandise, we have a strong sense of pride in featuring the McCarthy name and enjoy showcasing it. High quality promotional items elevate brand awareness in our communities. 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By having the logos legally registered as trademarks and using them properly, it not only demonstrates our pride in ownership but also provides legal protection, enhances\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Helmets and apparel featuring logo","src":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_7051.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_7051.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_7051.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_7051.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_7051.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1023,"url":"https:\/\/info.mccarthy.com\/brand\/standards\/application\/events-meetings\/","url_meta":{"origin":5091,"position":3},"title":"Events &#038; Meetings","author":"sbertrand","date":"November 4, 2023","format":false,"excerpt":"McCarthy's events and meetings are opportunities to shape brand perception and build connections. Use these opportunities to leverage our full suite of branding materials \u2014 they reflect our identity, our values and the words we live by. Your goal should be brand consistency, professionally delivered. These are the hallmarks of\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Employees questioning something","src":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2961,"url":"https:\/\/info.mccarthy.com\/brand\/standards\/our-brand\/trademark-guidelines\/","url_meta":{"origin":5091,"position":4},"title":"Trademark Guidelines","author":"sbertrand","date":"November 1, 2023","format":false,"excerpt":"Consistent trademark usage enhances recognition, streamlines operation, ensures legal protection and signals our commitment to excellence. Our trademarks are valuable assets that set us apart from competitors.As noted by the United States Patent and Trademark Office, a trademark can be any word, phrase, symbol, design, or a combination of these\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/01\/15f01783-3a01-4f5f-8df3-da4f60b43c54-2.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/01\/15f01783-3a01-4f5f-8df3-da4f60b43c54-2.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/01\/15f01783-3a01-4f5f-8df3-da4f60b43c54-2.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":5962,"url":"https:\/\/info.mccarthy.com\/brand\/standards\/application\/offices\/","url_meta":{"origin":5091,"position":5},"title":"Offices","author":"sbertrand","date":"November 4, 2023","format":false,"excerpt":"Intentional Spaces, Reflective of Who We AreOur offices represent more than where we work \u2014 they are physical expressions of our culture, values, and brand. From layout and design to signage and messaging, every element contributes to a space that feels intentional and connected to our identity.Consistency with FlexibilityWe aim\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Employees questioning something","src":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/info.mccarthy.com\/brand\/standards\/wp-json\/wp\/v2\/pages\/5091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/info.mccarthy.com\/brand\/standards\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/info.mccarthy.com\/brand\/standards\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/info.mccarthy.com\/brand\/standards\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/info.mccarthy.com\/brand\/standards\/wp-json\/wp\/v2\/comments?post=5091"}],"version-history":[{"count":79,"href":"https:\/\/info.mccarthy.com\/brand\/standards\/wp-json\/wp\/v2\/pages\/5091\/revisions"}],"predecessor-version":[{"id":6438,"href":"https:\/\/info.mccarthy.com\/brand\/standards\/wp-json\/wp\/v2\/pages\/5091\/revisions\/6438"}],"up":[{"embeddable":true,"href":"https:\/\/info.mccarthy.com\/brand\/standards\/wp-json\/wp\/v2\/pages\/1013"}],"wp:attachment":[{"href":"https:\/\/info.mccarthy.com\/brand\/standards\/wp-json\/wp\/v2\/media?parent=5091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}