{"id":3923,"date":"2023-11-03T01:02:16","date_gmt":"2023-11-03T06:02:16","guid":{"rendered":"https:\/\/info.mccarthy.com\/brand\/standards\/?page_id=3923"},"modified":"2025-11-06T11:33:02","modified_gmt":"2025-11-06T17:33:02","slug":"expressive-colors","status":"publish","type":"page","link":"https:\/\/info.mccarthy.com\/brand\/standards\/visual-elements\/expressive-colors\/","title":{"rendered":"Expressive Colors"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3923\" class=\"elementor elementor-3923\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ee136d e-con-full e-flex e-con e-parent\" data-id=\"9ee136d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc972f2 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"fc972f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Expanded palette<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bb266a elementor-widget elementor-widget-text-editor\" data-id=\"3bb266a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Illustrative colors can be used sparingly to add visual interest and variety to the brand&#8217;s visual identity. They are typically used in small amounts and strategically to accent specific elements or sections. The expressive colors should be a resource for those who need a palette to work with and aren&#8217;t under the direction to utilize client colors or event-based theming.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d6469b e-con-full e-flex e-con e-child\" data-id=\"1d6469b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-526d00e e-con-full e-flex e-con e-child\" data-id=\"526d00e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-050f029 e-con-full e-flex e-con e-child\" data-id=\"050f029\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e2e2a1 elementor-widget elementor-widget-text-editor\" data-id=\"5e2e2a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pantone <b>188C<\/b><\/p><p>HEX <b>#79232E\u00a0<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a4c0fa e-con-full e-flex e-con e-child\" data-id=\"8a4c0fa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f15afd elementor-widget elementor-widget-text-editor\" data-id=\"3f15afd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pantone <strong>7427<\/strong><b>C<\/b><\/p><p>HEX <b>#9D1C30<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a924103 e-con-full e-flex e-con e-child\" data-id=\"a924103\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22758b6 elementor-widget elementor-widget-text-editor\" data-id=\"22758b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pantone <b>Black\u00a0C<\/b><\/p><p>HEX <b>#2E2A25<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e81306c e-con-full e-flex e-con e-child\" data-id=\"e81306c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db5e462 elementor-widget elementor-widget-text-editor\" data-id=\"db5e462\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pantone <b>Cool Gray 9C<\/b><\/p><p>HEX <b>#78787A<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23117a2 e-con-full e-flex e-con e-child\" data-id=\"23117a2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11a5a9d elementor-widget elementor-widget-text-editor\" data-id=\"11a5a9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pantone <b>422C<\/b><\/p><p>HEX <b>#9EA1A2<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-002bde6 e-con-full e-flex e-con e-child\" data-id=\"002bde6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-eff7e5f e-con-full e-flex e-con e-child\" data-id=\"eff7e5f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36796db elementor-widget elementor-widget-text-editor\" data-id=\"36796db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pantone 7501<b>C<\/b><\/p><p>HEX <b>#DAC69E<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5385931 e-con-full e-flex e-con e-child\" data-id=\"5385931\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe223b3 elementor-widget elementor-widget-text-editor\" data-id=\"fe223b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pantone <b>2728C<\/b><\/p><p>HEX <b>#2251A3<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f73d8ab e-con-full e-flex e-con e-child\" data-id=\"f73d8ab\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a9da0b4 elementor-widget elementor-widget-text-editor\" data-id=\"a9da0b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pantone <b>377C<\/b><\/p><p>HEX <b>#799A3D<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a47ce8 e-con-full e-flex e-con e-child\" data-id=\"1a47ce8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-636efba elementor-widget elementor-widget-text-editor\" data-id=\"636efba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pantone <b>109C<\/b><\/p><p>HEX <b>#FFD100<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4cf1b86 e-con-full e-flex e-con e-child\" data-id=\"4cf1b86\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d60f0c elementor-widget elementor-widget-text-editor\" data-id=\"4d60f0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pantone <b>1375C<\/b><\/p><p>HEX <b>#F99C25<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0f695e1 e-con-full e-flex e-con e-child\" data-id=\"0f695e1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3ba216 elementor-widget elementor-widget-text-editor\" data-id=\"f3ba216\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pantone <b>2582C<\/b><\/p><p>HEX <b>#9E57A3<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a2fb72 exclude elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"6a2fb72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>DOs<\/h4>\n<ul>\n<li>Do use sparingly to highlight differences in information, such as in charts and graphs.<\/li>\n<li>Do use as accents in illustrative graphics.<\/li>\n<li>Do use <a href=\"https:\/\/info.mccarthy.com\/brand\/standards\/visual-elements\/brand-colors\/\">brand colors<\/a> to build our brand credibility and represent the entirety of McCarthy, such as ads, social media pieces, large conferences or national campaigns.<\/li>\n<li>Do utilize the expanded palette for targeted narrow audiences, like proposals or retirement events.<\/li>\n<\/ul>\n<h4>DON\u2019Ts<\/h4>\n<ul>\n<li>Don\u2019t overpower brand colors in the overall composition; ensure the prominence of brand colors throughout your collateral and materials.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-261e937 e-flex e-con-boxed e-con e-child\" data-id=\"261e937\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4ecbf3 elementor-widget elementor-widget-gallery\" data-id=\"d4ecbf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;justified&quot;,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;lazyload&quot;:&quot;yes&quot;,&quot;ideal_row_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:200,&quot;sizes&quot;:[]},&quot;ideal_row_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:150,&quot;sizes&quot;:[]},&quot;ideal_row_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:150,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/color-do-illustration-1.png?fit=1920%2C1086&#038;ssl=1\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"d4ecbf3\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjAyMiwidXJsIjoiaHR0cHM6XC9cL2luZm8ubWNjYXJ0aHkuY29tXC9icmFuZFwvc3RhbmRhcmRzXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wNlwvY29sb3ItZG8taWxsdXN0cmF0aW9uLTEucG5nIiwic2xpZGVzaG93IjoiZDRlY2JmMyJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/color-do-illustration-1.png?fit=1024%2C579&amp;ssl=1\" data-width=\"1024\" data-height=\"579\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-12-124336.png?fit=1085%2C467&#038;ssl=1\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"d4ecbf3\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDQ3NCwidXJsIjoiaHR0cHM6XC9cL2luZm8ubWNjYXJ0aHkuY29tXC9icmFuZFwvc3RhbmRhcmRzXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI0XC8wMVwvU2NyZWVuc2hvdC0yMDI0LTAxLTEyLTEyNDMzNi5wbmciLCJzbGlkZXNob3ciOiJkNGVjYmYzIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-12-124336.png?fit=1024%2C441&amp;ssl=1\" data-width=\"1024\" data-height=\"441\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-15-at-11.53.11-AM.png?fit=1920%2C1077&#038;ssl=1\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"d4ecbf3\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDg3MSwidXJsIjoiaHR0cHM6XC9cL2luZm8ubWNjYXJ0aHkuY29tXC9icmFuZFwvc3RhbmRhcmRzXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI0XC8wMVwvU2NyZWVuc2hvdC0yMDI0LTAxLTE1LWF0LTExLjUzLjExLUFNLnBuZyIsInNsaWRlc2hvdyI6ImQ0ZWNiZjMifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-15-at-11.53.11-AM.png?fit=1024%2C574&amp;ssl=1\" data-width=\"1024\" data-height=\"574\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-18-at-11.38.48-AM.png?fit=1920%2C1233&#038;ssl=1\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"d4ecbf3\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDg3MiwidXJsIjoiaHR0cHM6XC9cL2luZm8ubWNjYXJ0aHkuY29tXC9icmFuZFwvc3RhbmRhcmRzXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI0XC8wMVwvU2NyZWVuc2hvdC0yMDI0LTAxLTE4LWF0LTExLjM4LjQ4LUFNLnBuZyIsInNsaWRlc2hvdyI6ImQ0ZWNiZjMifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-18-at-11.38.48-AM.png?fit=1024%2C657&amp;ssl=1\" data-width=\"1024\" data-height=\"657\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-17-at-4.45.34-PM.png?fit=1450%2C1344&#038;ssl=1\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"d4ecbf3\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDg3NCwidXJsIjoiaHR0cHM6XC9cL2luZm8ubWNjYXJ0aHkuY29tXC9icmFuZFwvc3RhbmRhcmRzXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI0XC8wMVwvU2NyZWVuc2hvdC0yMDI0LTAxLTE3LWF0LTQuNDUuMzQtUE0ucG5nIiwic2xpZGVzaG93IjoiZDRlY2JmMyJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-17-at-4.45.34-PM.png?fit=1024%2C949&amp;ssl=1\" data-width=\"1024\" data-height=\"949\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4466657 e-flex e-con-boxed e-con e-parent\" data-id=\"4466657\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Expanded palette Illustrative colors can be used sparingly to add visual interest and variety to the brand&#8217;s visual identity. They are typically used in small amounts and strategically to accent specific elements or sections. 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It symbolizes our presence in the industry and engages our audience. Brand colors are utilized anywhere we are representing our company and our brand.\u00a0Primary Palette\u00a0Pantone 199C\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Employee Discussion","src":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_1301.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_1301.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_1301.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_1301.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_1301.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1004,"url":"https:\/\/info.mccarthy.com\/brand\/standards\/visual-elements\/typography\/","url_meta":{"origin":3923,"position":1},"title":"Typography","author":"sbertrand","date":"November 3, 2023","format":false,"excerpt":"What\u2019s in a font? A lot. McCarthy typography is welcoming, friendly and professional. The McCarthy family of typefaces offers easy readability and versatility with both sans serif and serif options. These typefaces ensure that McCarthy maintains a consistent brand across various mediums, including print ads, proposals, signage and digital communications.\u00a0Reference\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Employee Discussion","src":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_1301.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_1301.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_1301.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_1301.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_1301.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1181,"url":"https:\/\/info.mccarthy.com\/brand\/standards\/visual-elements\/iconography\/","url_meta":{"origin":3923,"position":2},"title":"Iconography","author":"sbertrand","date":"November 3, 2023","format":false,"excerpt":"McCarthy's curated brand icons enhance our communication. They\u2019re the extra boost we need sometimes to convey a point or idea. Utilize our extensive library of branded icons to add to materials with a consistent, appealing look. Big Idea Always use the icons provided on WebDAM, our digital asset management system,\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Employee Discussion","src":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_1301.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_1301.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_1301.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_1301.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_1301.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":999,"url":"https:\/\/info.mccarthy.com\/brand\/standards\/visual-elements\/logos\/","url_meta":{"origin":3923,"position":3},"title":"Logos","author":"sbertrand","date":"November 3, 2023","format":false,"excerpt":"Our red McCarthy Bar logo and the \"Dude\" logo mark are McCarthy Building Companies, Inc.'s most\u00a0recognizable images, signifying our exceptional workmanship and enduring strength. By having the logos legally registered as trademarks and using them properly, it not only demonstrates our pride in ownership but also provides legal protection, enhances\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Helmets and apparel featuring logo","src":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_7051.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_7051.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_7051.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_7051.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_7051.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6167,"url":"https:\/\/info.mccarthy.com\/brand\/standards\/application\/jobsites\/","url_meta":{"origin":3923,"position":4},"title":"Jobsites","author":"sbertrand","date":"November 3, 2025","format":false,"excerpt":"Bringing the Brand to Life in the Field\u00a0Every jobsite represents who we are \u2014 how we work, how we show up, and the pride we take in what\u00a0we build. Clear, consistent branding across project offices, signage, fleet, and PPE helps reinforce\u00a0professionalism, safety, and belonging on every site.\u00a0While each project is\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Employees questioning something","src":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2906,"url":"https:\/\/info.mccarthy.com\/brand\/standards\/","url_meta":{"origin":3923,"position":5},"title":"Brand Standards","author":"sbertrand","date":"November 1, 2023","format":false,"excerpt":"Brand Standards Our Company. 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BrandOverview of our brand, target audiences and trademark guidelinesMessagingEffective use of tone and words ensures consistent brand messagingVisual ElementsLogos, colors, photography and more provide instant brand recognitionApplicationVisual identity through examples and contextsBrandOverview of our brand, target audiences and trademark guidelines MessagingEffective use of tone\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Messaging","src":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/home-messaging16-9.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/home-messaging16-9.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/home-messaging16-9.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/home-messaging16-9.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/home-messaging16-9.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/home-messaging16-9.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/info.mccarthy.com\/brand\/standards\/wp-json\/wp\/v2\/pages\/3923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/info.mccarthy.com\/brand\/standards\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/info.mccarthy.com\/brand\/standards\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/info.mccarthy.com\/brand\/standards\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/info.mccarthy.com\/brand\/standards\/wp-json\/wp\/v2\/comments?post=3923"}],"version-history":[{"count":53,"href":"https:\/\/info.mccarthy.com\/brand\/standards\/wp-json\/wp\/v2\/pages\/3923\/revisions"}],"predecessor-version":[{"id":6384,"href":"https:\/\/info.mccarthy.com\/brand\/standards\/wp-json\/wp\/v2\/pages\/3923\/revisions\/6384"}],"up":[{"embeddable":true,"href":"https:\/\/info.mccarthy.com\/brand\/standards\/wp-json\/wp\/v2\/pages\/997"}],"wp:attachment":[{"href":"https:\/\/info.mccarthy.com\/brand\/standards\/wp-json\/wp\/v2\/media?parent=3923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}