{"id":3570,"date":"2023-11-02T01:01:35","date_gmt":"2023-11-02T06:01:35","guid":{"rendered":"https:\/\/info.mccarthy.com\/brand\/standards\/?page_id=3570"},"modified":"2024-04-01T11:51:58","modified_gmt":"2024-04-01T16:51:58","slug":"vocabulary","status":"publish","type":"page","link":"https:\/\/info.mccarthy.com\/brand\/standards\/messaging\/vocabulary\/","title":{"rendered":"Vocabulary"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3570\" class=\"elementor elementor-3570\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f29627 e-flex e-con-boxed e-con e-parent\" data-id=\"9f29627\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4fdb01d exclude elementor-widget elementor-widget-text-editor\" data-id=\"4fdb01d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW183651354 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW183651354 BCX8\">Vocabulary encompasses the specific words and phrases we choose to convey our values and connect with our audience. At McCarthy Building Companies, Inc. (McCarthy), the Associated Press (AP) Stylebook serves as the foundation for our writing standards, ensuring consistency and professionalism in all our communications.\u202fAP Style, in conjunction with variations outlined below, form the\u202fbasis for McCarthy vocabulary.\u202fConsistency in vocabulary and grammar is paramount as it upholds our commitment to clear and professional communication, reinforcing trust and reliability in all interactions.\u202f<\/span><\/span><span class=\"EOP SCXW183651354 BCX8\" data-ccp-props=\"{&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecf97da exclude elementor-widget elementor-widget-text-editor\" data-id=\"ecf97da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>DOs<\/h4><ul><li>Do use our full name by always presenting the company name in its complete version before abbreviating it.\u00a0<\/li><li>Do use <a href=\"https:\/\/info.mccarthy.com\/brand\/standards\/our-brand\/trademark-guidelines\/\">trademark<\/a> symbols, such as \u00ae, on the first instance of a trademarked item.\u00a0<\/li><li>Do provide an explanation or definition when introducing an abbreviation or acronym that is specialized or less common to ensure readers understand it.\u00a0<\/li><li>Do proofread closely \u2013 and follow up by having another team member proofread your copy to ensure accuracy.\u00a0<\/li><li>Do consider a Spanish-speaking audience.\u00a0<\/li><li>Do consider inclusive language considerations that acknowledge diversity and promote respect and equal opportunity to all.<\/li><li>Use the AP Stylebook in conjunction with the standards in this guide for McCarthy style.\u00a0<\/li><\/ul><h4>DON&#8217;Ts<\/h4><ul><li>Don\u2019t be inconsistent. A sudden change in tone or language is confusing and distracting.\u00a0<\/li><li>Don\u2019t overuse the word \u201cgenuine.\u201d Use it only when necessary, excluding its use in the naming of elements. You can use genuine to describe our core value or if absolutely needed, as an adjective.\u00a0<\/li><li>Don\u2019t assume everyone is familiar with acronyms. Spell out the full name or term, then provide the acronym in parentheses on first use. The acronym alone can be used in subsequent mentions.\u00a0<\/li><li>Don\u2019t assume universal knowledge, especially with industry-specific abbreviations or acronyms. Spell out the whole term and provide context on first use to guarantee comprehension.\u00a0<\/li><li>Don\u2019t use jargon. Excessive technical or industry-specific terms or phrases are confusing.\u00a0<\/li><li>Don\u2019t capitalize words or phrases for emphasis. Follow standard capitalization rules and use capital letters sparingly for proper nouns, trademarks or titles.\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9365a0e elementor-widget__width-inherit elementor-widget elementor-widget-tp-info-box\" data-id=\"9365a0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-info-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"info_box69d4a5da44abf\" class=\"pt_plus_info_box hover_normal    info_box69d4a5da44abf info-box-style_1      \"  data-id=\"info_box69d4a5da44abf\"    dir= data-connection=\"\" data-eventtype=\"\" ><div class=\"post-inner-loop \"><div class=\"info-box-inner content_hover_effect  tp-info-nc\"   ><div class=\"info-box-bg-box   \"><div class=\"service-media text-left  \"><div class=\"m-r-16  service-img-border\"  style=\"border-color: #252525;\"> <div class=\"service-icon-wrap\"><span class=\" service-icon  icon-squre\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-info\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M20 424.229h20V279.771H20c-11.046 0-20-8.954-20-20V212c0-11.046 8.954-20 20-20h112c11.046 0 20 8.954 20 20v212.229h20c11.046 0 20 8.954 20 20V492c0 11.046-8.954 20-20 20H20c-11.046 0-20-8.954-20-20v-47.771c0-11.046 8.954-20 20-20zM96 0C56.235 0 24 32.235 24 72s32.235 72 72 72 72-32.235 72-72S135.764 0 96 0z\"><\/path><\/svg><\/span><\/div> <\/div><div class=\"service-content \"><div class=\"service-title \"> Big Idea <\/div><div class=\"service-desc\"> <p>For detailed vocabulary best practices, employees may reference the <a href=\"https:\/\/mccarthy.sharepoint.com\/:w:\/r\/sites\/marketingcommunications\/_layouts\/15\/doc2.aspx?sourcedoc=%7BC1D79130-9692-4E7D-B31C-595D2B440528%7D&amp;file=Writing%20Style%20Guide.docx&amp;action=default&amp;mobileredirect=true\" target=\"_blank\" rel=\"noopener\">Writing Style Guide<\/a> on the Intranet.<\/p> <\/div><\/div><\/div><div class=\"infobox-overlay-color \"><\/div><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41f4cb7 elementor-widget elementor-widget-text-editor\" data-id=\"41f4cb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>THE<strong> Company &amp; THE INDUSTRY<\/strong><b><span data-contrast=\"auto\">&nbsp;<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/h2>\n<div>\n<p><b style=\"font-style: inherit;\"><span style=\"font-size: 13.5pt; font-family: Arial, sans-serif;\">craft professionals <\/span><\/b><span style=\"font-size: 13.5pt; font-family: Arial, sans-serif;\">\u2014 lowercase unless part of a specific title like Craft Appreciation Day, etc.; avoid using craft on its own as a descriptor.&nbsp;<\/span><\/p>\n<\/div>\n<p style=\"margin-bottom: 12pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><b><span style=\"font-size: 13.5pt; font-family: Arial, sans-serif;\">design-build<\/span><\/b><span style=\"font-size: 13.5pt; font-family: Arial, sans-serif;\">&nbsp;\u2014 hyphenate this delivery method.&nbsp;&nbsp;<\/span><\/p>\n<p style=\"margin-bottom: 12pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><b><span style=\"font-size: 13.5pt; font-family: Arial, sans-serif;\">helmet<\/span><\/b><span style=\"font-size: 13.5pt; font-family: Arial, sans-serif;\">&nbsp;\u2014 lowercase; preference is to use helmet \u2013 and not hard hat &#8211; as descriptor of this personal protective equipment (PPE) item.&nbsp;<\/span><\/p>\n<p style=\"margin-bottom: 12pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><b><span style=\"font-size: 13.5pt; font-family: Arial, sans-serif;\">healthcare<\/span><\/b><span style=\"font-size: 13.5pt; font-family: Arial, sans-serif;\"> \u2014&nbsp;one word&nbsp;<\/span><\/p>\n<p style=\"margin-bottom: 12pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><b><span style=\"font-size: 13.5pt; font-family: Arial, sans-serif;\">jobsite<\/span><\/b><span style=\"font-size: 13.5pt; font-family: Arial, sans-serif;\"> \u2014&nbsp;one word&nbsp;&nbsp;&nbsp;<\/span><\/p>\n<p style=\"margin-bottom: 12pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><b><span style=\"font-size: 13.5pt; font-family: Arial, sans-serif;\">joint venture<\/span><\/b><span style=\"font-size: 13.5pt; font-family: Arial, sans-serif;\"> \u2014&nbsp;only when used with an outside company, can be JV on second reference; when two or more McCarthy regions partner on a project, then it is referred to as a \u201ccross-regional partnership\u201d internally.&nbsp;<\/span><\/p>\n<p style=\"margin-bottom: 12pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 13.5pt; font-family: Arial, sans-serif;\"><b>labor hours <\/b>\u2014&nbsp;<\/span><span style=\"font-size: 13.5pt; font-family: Arial, sans-serif;\">hours performed by field employees&nbsp;<\/span><\/p>\n<p><strong>McCarthy Building Companies, Inc. (McCarthy)<\/strong> \u2014 When writing about McCarthy Building Companies, Inc., please refer to it as&nbsp;a subsidiary of McCarthy Holdings, Inc.<\/p>\n<p style=\"padding-left: 40px;\">McCarthy Building Companies includes five regions, national businesses, and specialized services.&nbsp;&nbsp;<\/p>\n<p style=\"padding-left: 40px;\">In the first instance, use the full company name, McCarthy Building Companies, Inc., before referencing as McCarthy. First instance will appear as:<\/p>\n<p style=\"padding-left: 80px;\">McCarthy Building Companies, Inc. (McCarthy)<\/p>\n<p style=\"padding-left: 40px;\" data-pm-slice=\"1 1 []\">When capitalizing the name, lowercase the first &#8216;c&#8217; to help with legibility.<\/p>\n<p style=\"padding-left: 80px;\">McCARTHY<\/p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 13.5pt; font-style: inherit; font-weight: inherit; color: var( --e-global-color-text ); text-align: var(--text-align); background-color: var(--ast-global-color-5);\"><strong>organizations and associations<\/strong> \u2014 To ensure clarity of the organization name, always spell out<br>for first reference, then use acronyms\/abbreviations for further reference.<\/span><\/p>\n<h4 style=\"box-sizing: border-box; border: 0px; font-size: 18px; font-style: normal; font-weight: bold; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; clear: both; color: var( --e-global-color-astglobalcolor4 ); line-height: 1.5; font-family: 'Roboto Condensed', sans-serif; text-transform: capitalize; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"><span style=\"box-sizing: border-box;\" data-contrast=\"auto\">Examples:<\/span><span style=\"box-sizing: border-box;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/h4>\n<div>\n<ul>\n<li><!-- [if !supportLists]--><span style=\"font-size: 13.5pt; font-family: Arial, sans-serif;\">Occupational Safety &amp; Health Administration (OSHA)<\/span><\/li>\n<li><span style=\"font-size: 13.5pt; font-family: Arial, sans-serif;\">California\u2019s Office of Statewide Health Planning and Development (OSHPD)<\/span><\/li>\n<\/ul>\n<p><strong>self-perform<\/strong> <span style=\"font-family: Arial, sans-serif; font-size: 13.5pt; font-style: inherit; font-weight: inherit; color: var( --e-global-color-text ); text-align: var(--text-align); background-color: var(--ast-global-color-5);\">\u2014 <\/span> When a builder like McCarthy self-performs, it adds value to a project by using in-house skilled labor and equipment for critical construction activities such as concrete, electrical, plumbing, framing and carpentry. Builders also use self-perform to ensure that the work not only gets done, but that their focus on things like safety, quality, budget and schedule are maintained.<\/p>\n<\/div>\n<h6>For detailed writing best practices, employees may reference the\u202f<a href=\"https:\/\/mccarthy.sharepoint.com\/:w:\/r\/sites\/marketingcommunications\/_layouts\/15\/doc2.aspx?sourcedoc=%7BC1D79130-9692-4E7D-B31C-595D2B440528%7D&amp;file=Writing%20Style%20Guide.docx&amp;action=default&amp;mobileredirect=true\" target=\"_blank\" rel=\"noopener\">Writing Style Guide<\/a>\u202fon the Intranet. For help navigating internal communications, visit the Marketing Communications Intranet page.<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Vocabulary encompasses the specific words and phrases we choose to convey our values and connect with our audience. At McCarthy Building Companies, Inc. (McCarthy), the Associated Press (AP) Stylebook serves as the foundation for our writing standards, ensuring consistency and professionalism in all our communications.\u202fAP Style, in conjunction with variations outlined below, form the\u202fbasis for [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":3577,"menu_order":22,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-3570","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vocabulary | McCarthy Building Companies, Inc. 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The tone we choose and the words we select \u2014 when used effectively\u00a0\u2014\u00a0reinforce and support our brand. Keep this in mind whether you\u2019re writing a news release, advertisement, social media post, presentation, email to your project team or a project\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Employees Collaborating","src":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/SoPac-Core_3497-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/SoPac-Core_3497-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/SoPac-Core_3497-1.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/SoPac-Core_3497-1.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/SoPac-Core_3497-1.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1021,"url":"https:\/\/info.mccarthy.com\/brand\/standards\/application\/social-media\/","url_meta":{"origin":3570,"position":1},"title":"Social Media","author":"sbertrand","date":"November 4, 2023","format":false,"excerpt":"Social media has become integral to our daily lives and offers a powerful way to connect and engage with our target audiences. Its impact on every aspect of our business, including brand awareness, continues to grow.\u00a0\u00a0McCarthy social media creators should follow all logo and brand standards.\u00a0 Refer to our Logo\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Employees questioning something","src":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1034,"url":"https:\/\/info.mccarthy.com\/brand\/standards\/faq\/","url_meta":{"origin":3570,"position":2},"title":"FAQ","author":"sbertrand","date":"June 6, 2023","format":false,"excerpt":"FAQ What is the purpose of the McCarthy Brand Standards and why is it important? The purpose of the McCarthy brand standards is to serve as a powerful tool to showcase our organization in the best light possible, the way we want to be recognized and known. Brand standards are\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Employees Gazing at their Future","src":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_1412.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_1412.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_1412.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_1412.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_1412.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1019,"url":"https:\/\/info.mccarthy.com\/brand\/standards\/application\/merchandise-apparel\/","url_meta":{"origin":3570,"position":3},"title":"Merchandise &#038; Apparel","author":"sbertrand","date":"November 4, 2023","format":false,"excerpt":"We are what we wear - and what we carry! When it comes to apparel and other branded merchandise, we have a strong sense of pride in featuring the McCarthy name and enjoy showcasing it. High quality promotional items elevate brand awareness in our communities. Remember that all logo and\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Employees questioning something","src":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":999,"url":"https:\/\/info.mccarthy.com\/brand\/standards\/visual-elements\/logos\/","url_meta":{"origin":3570,"position":4},"title":"Logos","author":"sbertrand","date":"November 3, 2023","format":false,"excerpt":"Our red McCarthy Bar logo and the \"Dude\" logo mark are McCarthy Building Companies, Inc.'s most\u00a0recognizable images, signifying our exceptional workmanship and enduring strength. By having the logos legally registered as trademarks and using them properly, it not only demonstrates our pride in ownership but also provides legal protection, enhances\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Helmets and apparel featuring logo","src":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_7051.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_7051.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_7051.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_7051.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_7051.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3,"url":"https:\/\/info.mccarthy.com\/brand\/standards\/privacy-policy\/","url_meta":{"origin":3570,"position":5},"title":"Privacy Policy","author":"admin","date":"February 22, 2023","format":false,"excerpt":"PRIVACY POLICY McCarthy Building Companies, Inc. and its subsidiary companies (collectively \u201cMcCarthy\u201d) are committed to protecting the privacy of your information. This privacy policy applies to Personal Data obtained on or through digital services provided by McCarthy, which includes the McCarthy website found at\u202fwww.mccarthy.com, info.mccarthy.com\u00a0and\/or any other McCarthy online or\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/info.mccarthy.com\/brand\/standards\/wp-json\/wp\/v2\/pages\/3570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/info.mccarthy.com\/brand\/standards\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/info.mccarthy.com\/brand\/standards\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/info.mccarthy.com\/brand\/standards\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/info.mccarthy.com\/brand\/standards\/wp-json\/wp\/v2\/comments?post=3570"}],"version-history":[{"count":92,"href":"https:\/\/info.mccarthy.com\/brand\/standards\/wp-json\/wp\/v2\/pages\/3570\/revisions"}],"predecessor-version":[{"id":5708,"href":"https:\/\/info.mccarthy.com\/brand\/standards\/wp-json\/wp\/v2\/pages\/3570\/revisions\/5708"}],"up":[{"embeddable":true,"href":"https:\/\/info.mccarthy.com\/brand\/standards\/wp-json\/wp\/v2\/pages\/3577"}],"wp:attachment":[{"href":"https:\/\/info.mccarthy.com\/brand\/standards\/wp-json\/wp\/v2\/media?parent=3570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}