{"id":2961,"date":"2023-11-01T18:45:32","date_gmt":"2023-11-01T23:45:32","guid":{"rendered":"https:\/\/info.mccarthy.com\/brand\/standards\/?page_id=2961"},"modified":"2025-05-23T09:43:56","modified_gmt":"2025-05-23T14:43:56","slug":"trademark-guidelines","status":"publish","type":"page","link":"https:\/\/info.mccarthy.com\/brand\/standards\/our-brand\/trademark-guidelines\/","title":{"rendered":"Trademark Guidelines"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2961\" class=\"elementor elementor-2961\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a95577f e-flex e-con-boxed e-con e-parent\" data-id=\"a95577f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-327686d exclude elementor-widget elementor-widget-text-editor\" data-id=\"327686d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Consistent trademark usage enhances recognition, streamlines operation, ensures legal protection and signals our commitment to excellence. Our trademarks are valuable assets that set us apart from competitors.<\/p><p>As noted by the <a href=\"https:\/\/www.uspto.gov\/trademarks\/basics\/what-trademark\" target=\"_blank\" rel=\"noopener\">United States Patent and Trademark Office<\/a>, a trademark can be any word, phrase, symbol, design, or a combination of these things that identifies your goods or services. Filing with the trademark office aids in protecting a brand&#8217;s intellectual property and ensures that others do not use a similar trademark in a way that could cause confusion among consumers. It offers legal recourse to enforce these exclusive rights in the event of trademark infringement.<\/p><div><h6>See below for our company&#8217;s registered trademarks and our company&#8217;s <a href=\"https:\/\/info.mccarthy.com\/brand\/standards\/application\/collaborations\/\">joint venture and team<\/a> guidelines.<\/h6><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-184c423 elementor-widget__width-inherit elementor-widget elementor-widget-tp-info-box\" data-id=\"184c423\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-info-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"info_box6a1199a3e6239\" class=\"pt_plus_info_box hover_normal    info_box6a1199a3e6239 info-box-style_1      \"  data-id=\"info_box6a1199a3e6239\"    dir= data-connection=\"\" data-eventtype=\"\" ><div class=\"post-inner-loop \"><div class=\"info-box-inner content_hover_effect  tp-info-nc\"   ><div class=\"info-box-bg-box   \"><div class=\"service-media text-left  \"><div class=\"m-r-16  service-img-border\"  style=\"border-color: #252525;\"> <div class=\"service-icon-wrap\"><span class=\" service-icon  icon-squre\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-info\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M20 424.229h20V279.771H20c-11.046 0-20-8.954-20-20V212c0-11.046 8.954-20 20-20h112c11.046 0 20 8.954 20 20v212.229h20c11.046 0 20 8.954 20 20V492c0 11.046-8.954 20-20 20H20c-11.046 0-20-8.954-20-20v-47.771c0-11.046 8.954-20 20-20zM96 0C56.235 0 24 32.235 24 72s32.235 72 72 72 72-32.235 72-72S135.764 0 96 0z\"><\/path><\/svg><\/span><\/div> <\/div><div class=\"service-content \"><div class=\"service-title \"> Big Idea <\/div><div class=\"service-desc\"> <p><span data-contrast=\"auto\"><em><strong>Always<\/strong><\/em> use proper trademark symbols consistently and accurately in all cases.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\"><em><strong>Do not<\/strong><\/em> modify, alter or misuse trademarks.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p> <\/div><\/div><\/div><div class=\"infobox-overlay-color \"><\/div><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a31dd3f exclude elementor-widget elementor-widget-text-editor\" data-id=\"a31dd3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><h4>DOs<\/h4><ul><li>Do use appropriate trademark symbols (such as \u00ae,<sup>SM<\/sup>, \u2122).<br \/>While it doesn&#8217;t need to be prominently displayed, our consistent usage signifies our intent. This requirement extends to all apparel and promotional items. Utilize superscript whenever the platform allows.<\/li><li>Do use trademarks consistently and accurately, respecting the designated spelling, capitalization and styling.<\/li><li>Do provide proper attribution or acknowledgment when using third-party trademarks or logos.<\/li><li>Do obtain necessary permissions or licenses when using trademarks that are not owned by McCarthy.<\/li><\/ul><h4>DON&#8217;Ts<\/h4><ul><li>Don\u2019t use trademarks in a way that suggests endorsement or affiliation without proper authorization.<\/li><li>Don\u2019t modify or alter trademarks, including changing their colors, proportions or design elements.<\/li><li>Don\u2019t use trademarks in a generic or descriptive manner that changes their distinctiveness or weakens their legal protection.<\/li><li>Don\u2019t use trademarks as part of domain names or on social media without proper permission or authorization, which can be obtained through <a href=\"https:\/\/info.mccarthy.com\/brand\/standards\/contact\/\">Corporate Marketing Communications<\/a>.<\/li><li>Don\u2019t use trademarks in a misleading or deceptive manner that might confuse consumers.<\/li><li>Don\u2019t use trademarks in a way that tarnishes or undermines their reputation or goodwill.<\/li><li>Don\u2019t use trademarks in a manner that violates any applicable trademark laws or regulations.<\/li><li>Don\u2019t use trademarks of other companies or organizations without obtaining the necessary permissions or licenses.<\/li><\/ul><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d912c8 elementor-widget elementor-widget-text-editor\" data-id=\"8d912c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>BEST PRACTICES<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b6f0a8 exclude elementor-widget elementor-widget-text-editor\" data-id=\"9b6f0a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Filed Word Marks<\/h3><p>BUILD U<sup>\u00ae<\/sup>\u00a0personalized approach to development<\/p><ul><li>Example of first use: Our award-winning McCarthy BUILD U<sup>\u00ae<\/sup> program offers a personalized approach to development.<\/li><li>Example of following uses: Our unique Build U program is customized for you.<\/li><\/ul><p>INTERN ADVANTAGE<sup>\u00ae<\/sup> career experience for real impact<\/p><ul><li>Example of first use: When you participate in our INTERN ADVANTAGE<sup>\u00ae<\/sup> program, you\u2019ll walk away with career experience for real impact.<\/li><li>Example of following uses: The Intern Advantage program is more than just an internship \u2013 it\u2019s real-world experience that sets you apart.<\/li><\/ul><p><span data-contrast=\"auto\">McCARTHY SITESHIFT\u2122 collaborative design solutions<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Example of first use: Watch possible design and construction options come to life in minutes with McCARTHY SITESHIFT\u2122 collaborative design solutions.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Example of following uses: McCarthy Siteshift can be customized to your needs and location.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"auto\">McCARTHY SITESHIFT\u2122 Parking collaborative parking design solutions<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Example of first use: McCARTHY SITESHIFT\u2122 Parking is a collaborative design solutions tool that conceptualizes unique parking structures customized and tailored to your needs and location.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Example of following uses: Siteshift Parking helps you virtually\u202fconfigure your ideal parking solution quickly.\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"auto\">McCARTHY SITESHIFT\u2122\u202fSource collaborative design phase planning solutions<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Example of first use: McCARTHY SITESHIFT\u2122\u202fSource, collaborative design phase planning solutions save time, enhances safety and quality in the field, and ultimately helps McCarthy deliver greater certainty for clients.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Example of following uses: McCarthy delivers collaborative design phase planning solutions through Siteshift\u202fSource.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><p>OFFPRO<sup>\u00ae<\/sup> prefabricated project solutions<\/p><ul><li>Example of first use: OFFPRO<sup>\u00ae<\/sup> prefabricated project solutions saves time, enhances safety and quality in the field, and ultimately helps McCarthy deliver greater certainty for clients.<\/li><li>Example of following uses: McCarthy delivers prefabricated solutions through OffPro.<\/li><\/ul><hr \/><h4>\u00a0<\/h4><h4><strong>DOs:<\/strong><\/h4><ul><li>Do use registration mark in the first instance and ALL CAPS.<\/li><li>Do superscript the trademark symbol (when platform allows).<\/li><li>Do use the appropriate \u00ae, SM or \u2122 symbol\u00a0<em>and\u00a0<\/em>the accompanying description once, the first time the word mark appears in the text of that particular page\/material.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4f7639 elementor-widget elementor-widget-image-gallery\" data-id=\"f4f7639\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-2961 gallery-columns-3 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" 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src=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/05\/Screenshot-2024-04-18-at-8.47.58-AM.png?fit=1920%2C744&amp;ssl=1\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/05\/Screenshot-2024-04-18-at-8.47.58-AM.png?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/05\/Screenshot-2024-04-18-at-8.47.58-AM.png?resize=300%2C116&amp;ssl=1 300w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/05\/Screenshot-2024-04-18-at-8.47.58-AM.png?resize=1024%2C397&amp;ssl=1 1024w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/05\/Screenshot-2024-04-18-at-8.47.58-AM.png?resize=150%2C58&amp;ssl=1 150w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/05\/Screenshot-2024-04-18-at-8.47.58-AM.png?resize=768%2C298&amp;ssl=1 768w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/05\/Screenshot-2024-04-18-at-8.47.58-AM.png?resize=1536%2C595&amp;ssl=1 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"f4f7639\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTc3MywidXJsIjoiaHR0cHM6XC9cL2luZm8ubWNjYXJ0aHkuY29tXC9icmFuZFwvc3RhbmRhcmRzXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI0XC8wNVwvU2NyZWVuc2hvdC0yMDI0LTA0LTE4LWF0LTguNDguMTMtQU0uanBnIiwic2xpZGVzaG93IjoiZjRmNzYzOSJ9\" data-elementor-lightbox-title=\"Screenshot\" 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https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/05\/Screenshot-2024-04-18-at-8.48.13-AM.jpg?resize=150%2C65&amp;ssl=1 150w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/05\/Screenshot-2024-04-18-at-8.48.13-AM.jpg?resize=768%2C335&amp;ssl=1 768w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/05\/Screenshot-2024-04-18-at-8.48.13-AM.jpg?resize=1536%2C670&amp;ssl=1 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-5773'>\n\t\t\t\tScreenshot\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"f4f7639\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTc3NCwidXJsIjoiaHR0cHM6XC9cL2luZm8ubWNjYXJ0aHkuY29tXC9icmFuZFwvc3RhbmRhcmRzXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI0XC8wNVwvU2NyZWVuc2hvdC0yMDI0LTA0LTE4LWF0LTguNDkuNTUtQU0uanBnIiwic2xpZGVzaG93IjoiZjRmNzYzOSJ9\" data-elementor-lightbox-title=\"Screenshot\" href=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/05\/Screenshot-2024-04-18-at-8.49.55-AM.jpg?ssl=1\"><img loading=\"lazy\" width=\"1920\" height=\"1141\" src=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/05\/Screenshot-2024-04-18-at-8.49.55-AM.jpg?fit=1920%2C1141&amp;ssl=1\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-1-5774\" decoding=\"async\" srcset=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/05\/Screenshot-2024-04-18-at-8.49.55-AM.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/05\/Screenshot-2024-04-18-at-8.49.55-AM.jpg?resize=300%2C178&amp;ssl=1 300w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/05\/Screenshot-2024-04-18-at-8.49.55-AM.jpg?resize=1024%2C609&amp;ssl=1 1024w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/05\/Screenshot-2024-04-18-at-8.49.55-AM.jpg?resize=150%2C89&amp;ssl=1 150w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/05\/Screenshot-2024-04-18-at-8.49.55-AM.jpg?resize=768%2C456&amp;ssl=1 768w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/05\/Screenshot-2024-04-18-at-8.49.55-AM.jpg?resize=1536%2C913&amp;ssl=1 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-5774'>\n\t\t\t\tScreenshot\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"f4f7639\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTc3NSwidXJsIjoiaHR0cHM6XC9cL2luZm8ubWNjYXJ0aHkuY29tXC9icmFuZFwvc3RhbmRhcmRzXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI0XC8wNVwvU2NyZWVuc2hvdC0yMDI0LTA0LTE4LWF0LTguNTAuMjktQU0uanBnIiwic2xpZGVzaG93IjoiZjRmNzYzOSJ9\" data-elementor-lightbox-title=\"Screenshot\" href=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/05\/Screenshot-2024-04-18-at-8.50.29-AM.jpg?ssl=1\"><img loading=\"lazy\" width=\"1920\" height=\"1130\" src=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/05\/Screenshot-2024-04-18-at-8.50.29-AM.jpg?fit=1920%2C1130&amp;ssl=1\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-1-5775\" decoding=\"async\" srcset=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/05\/Screenshot-2024-04-18-at-8.50.29-AM.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/05\/Screenshot-2024-04-18-at-8.50.29-AM.jpg?resize=300%2C177&amp;ssl=1 300w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/05\/Screenshot-2024-04-18-at-8.50.29-AM.jpg?resize=1024%2C603&amp;ssl=1 1024w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/05\/Screenshot-2024-04-18-at-8.50.29-AM.jpg?resize=150%2C88&amp;ssl=1 150w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/05\/Screenshot-2024-04-18-at-8.50.29-AM.jpg?resize=768%2C452&amp;ssl=1 768w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/05\/Screenshot-2024-04-18-at-8.50.29-AM.jpg?resize=1536%2C904&amp;ssl=1 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-5775'>\n\t\t\t\tScreenshot\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"f4f7639\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDk4MCwidXJsIjoiaHR0cHM6XC9cL2luZm8ubWNjYXJ0aHkuY29tXC9icmFuZFwvc3RhbmRhcmRzXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI0XC8wMVwvTWljcm9zb2Z0VGVhbXMtaW1hZ2UtMjUucG5nIiwic2xpZGVzaG93IjoiZjRmNzYzOSJ9\" data-elementor-lightbox-title=\"Screenshot\" href=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/01\/MicrosoftTeams-image-25.png?ssl=1\"><img loading=\"lazy\" width=\"281\" height=\"518\" src=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/01\/MicrosoftTeams-image-25.png?fit=281%2C518&amp;ssl=1\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/01\/MicrosoftTeams-image-25.png?w=281&amp;ssl=1 281w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/01\/MicrosoftTeams-image-25.png?resize=163%2C300&amp;ssl=1 163w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/01\/MicrosoftTeams-image-25.png?resize=81%2C150&amp;ssl=1 81w\" sizes=\"(max-width: 281px) 100vw, 281px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"f4f7639\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTc3NiwidXJsIjoiaHR0cHM6XC9cL2luZm8ubWNjYXJ0aHkuY29tXC9icmFuZFwvc3RhbmRhcmRzXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI0XC8wNVwvU2NyZWVuc2hvdC0yMDI0LTA0LTE4LWF0LTguNTAuNTctQU0ucG5nIiwic2xpZGVzaG93IjoiZjRmNzYzOSJ9\" data-elementor-lightbox-title=\"Screenshot\" href=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/05\/Screenshot-2024-04-18-at-8.50.57-AM.png?ssl=1\"><img loading=\"lazy\" width=\"1798\" height=\"1368\" src=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/05\/Screenshot-2024-04-18-at-8.50.57-AM.png?fit=1798%2C1368&amp;ssl=1\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/05\/Screenshot-2024-04-18-at-8.50.57-AM.png?w=1798&amp;ssl=1 1798w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/05\/Screenshot-2024-04-18-at-8.50.57-AM.png?resize=300%2C228&amp;ssl=1 300w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/05\/Screenshot-2024-04-18-at-8.50.57-AM.png?resize=1024%2C779&amp;ssl=1 1024w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/05\/Screenshot-2024-04-18-at-8.50.57-AM.png?resize=150%2C114&amp;ssl=1 150w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/05\/Screenshot-2024-04-18-at-8.50.57-AM.png?resize=768%2C584&amp;ssl=1 768w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/05\/Screenshot-2024-04-18-at-8.50.57-AM.png?resize=1536%2C1169&amp;ssl=1 1536w\" sizes=\"(max-width: 1798px) 100vw, 1798px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"f4f7639\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTc3NywidXJsIjoiaHR0cHM6XC9cL2luZm8ubWNjYXJ0aHkuY29tXC9icmFuZFwvc3RhbmRhcmRzXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI0XC8wNVwvU2NyZWVuc2hvdC0yMDI0LTA0LTE4LWF0LTguNTEuMDYtQU0uanBnIiwic2xpZGVzaG93IjoiZjRmNzYzOSJ9\" data-elementor-lightbox-title=\"Screenshot\" href=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/05\/Screenshot-2024-04-18-at-8.51.06-AM.jpg?ssl=1\"><img loading=\"lazy\" width=\"1920\" height=\"1072\" src=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/05\/Screenshot-2024-04-18-at-8.51.06-AM.jpg?fit=1920%2C1072&amp;ssl=1\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-1-5777\" decoding=\"async\" srcset=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/05\/Screenshot-2024-04-18-at-8.51.06-AM.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/05\/Screenshot-2024-04-18-at-8.51.06-AM.jpg?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/05\/Screenshot-2024-04-18-at-8.51.06-AM.jpg?resize=1024%2C572&amp;ssl=1 1024w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/05\/Screenshot-2024-04-18-at-8.51.06-AM.jpg?resize=150%2C84&amp;ssl=1 150w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/05\/Screenshot-2024-04-18-at-8.51.06-AM.jpg?resize=768%2C429&amp;ssl=1 768w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/05\/Screenshot-2024-04-18-at-8.51.06-AM.jpg?resize=1536%2C858&amp;ssl=1 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-5777'>\n\t\t\t\tScreenshot\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18e7b1b exclude elementor-widget elementor-widget-text-editor\" data-id=\"18e7b1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Filed Design Marks<\/h3><h6>Additional marks can be referenced in the holding company&#8217;s standards.<\/h6><p>File design marks are specific to McCarthy Building Companies, Inc. (McCarthy) and should not be used to represent any other entities, companies or groups.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54efb54 exclude e-flex e-con-boxed e-con e-parent\" data-id=\"54efb54\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b01316d elementor-widget elementor-widget-gallery\" data-id=\"1b01316d\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"test3\" data-settings=\"{&quot;ideal_row_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:125,&quot;sizes&quot;:[]},&quot;ideal_row_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;overlay_title&quot;:&quot;caption&quot;,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;gallery_layout&quot;:&quot;justified&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;ideal_row_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:150,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/02\/MBC-Bar%403x.png?fit=1920%2C908&#038;ssl=1\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"1b01316d\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTU0NCwidXJsIjoiaHR0cHM6XC9cL2luZm8ubWNjYXJ0aHkuY29tXC9icmFuZFwvc3RhbmRhcmRzXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wMlwvTUJDLUJhckAzeC5wbmciLCJzbGlkZXNob3ciOiIxYjAxMzE2ZCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/elementor\/thumbs\/MBC-Bar@3x-qkx3jnnwnzqfv2s35571nscenf4v4k4q9aubk1qyws.png\" data-width=\"150\" data-height=\"\" aria-label=\"McCarthy Building Companies, Inc. Logo - Bar\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__content\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/02\/Dude.png?fit=650%2C649&#038;ssl=1\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"1b01316d\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTU0NSwidXJsIjoiaHR0cHM6XC9cL2luZm8ubWNjYXJ0aHkuY29tXC9icmFuZFwvc3RhbmRhcmRzXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wMlwvRHVkZS5wbmciLCJzbGlkZXNob3ciOiIxYjAxMzE2ZCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/elementor\/thumbs\/Dude-qkx3jdboktcabd73tiq5ecyc46jtrvzojvnza06bf6.png\" data-width=\"150\" data-height=\"\" aria-label=\"McCarthy Building Companies, Inc. Dude Logo\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__content\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Consistent trademark usage enhances recognition, streamlines operation, ensures legal protection and signals our commitment to excellence. Our trademarks are valuable assets that set us apart from competitors. As noted by the United States Patent and Trademark Office, a trademark can be any word, phrase, symbol, design, or a combination of these things that identifies your [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":3618,"menu_order":14,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-2961","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trademark Guidelines | McCarthy Building Companies, Inc. 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By having the logos legally registered as trademarks and using them properly, it not only demonstrates our pride in ownership but also provides legal protection, enhances\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Helmets and apparel featuring logo","src":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_7051.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_7051.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_7051.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_7051.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_7051.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2906,"url":"https:\/\/info.mccarthy.com\/brand\/standards\/","url_meta":{"origin":2961,"position":1},"title":"Brand Standards","author":"sbertrand","date":"November 1, 2023","format":false,"excerpt":"Brand Standards Our Company. Our Brand. BrandOverview of our brand, target audiences and trademark guidelinesMessagingEffective use of tone and words ensures consistent brand messagingVisual ElementsLogos, colors, photography and more provide instant brand recognitionApplicationVisual identity through examples and contextsBrandOverview of our brand, target audiences and trademark guidelines MessagingEffective use of tone\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Messaging","src":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/home-messaging16-9.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/home-messaging16-9.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/home-messaging16-9.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/home-messaging16-9.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/home-messaging16-9.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/home-messaging16-9.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":5091,"url":"https:\/\/info.mccarthy.com\/brand\/standards\/application\/collaborations\/","url_meta":{"origin":2961,"position":2},"title":"Collaborations","author":"sbertrand","date":"November 4, 2023","format":false,"excerpt":"McCarthy often engages in collaborative business agreements with other organizations. These may include joint ventures (JVs) and other endeavors (i.e. design\/build teams, community and charitable efforts, etc.) These collaborations amplify McCarthy\u2019s reach and may necessitate co-branded materials.\u00a0See below for our company's joint venture and team guidelines. Big Idea Do maintain\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3570,"url":"https:\/\/info.mccarthy.com\/brand\/standards\/messaging\/vocabulary\/","url_meta":{"origin":2961,"position":3},"title":"Vocabulary","author":"sbertrand","date":"November 2, 2023","format":false,"excerpt":"Vocabulary encompasses the specific words and phrases we choose to convey our values and connect with our audience. At McCarthy Building Companies, Inc. (McCarthy), the Associated Press (AP) Stylebook serves as the foundation for our writing standards, ensuring consistency and professionalism in all our communications.\u202fAP Style, in conjunction with variations\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1019,"url":"https:\/\/info.mccarthy.com\/brand\/standards\/application\/merchandise-apparel\/","url_meta":{"origin":2961,"position":4},"title":"Merchandise &#038; Apparel","author":"sbertrand","date":"November 4, 2023","format":false,"excerpt":"We are what we wear - and what we carry! When it comes to apparel and other branded merchandise, we have a strong sense of pride in featuring the McCarthy name and enjoy showcasing it. High quality promotional items elevate brand awareness in our communities. Remember that all logo and\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Employees questioning something","src":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1023,"url":"https:\/\/info.mccarthy.com\/brand\/standards\/application\/events-meetings\/","url_meta":{"origin":2961,"position":5},"title":"Events &#038; Meetings","author":"sbertrand","date":"November 4, 2023","format":false,"excerpt":"McCarthy's events and meetings are opportunities to shape brand perception and build connections. Use these opportunities to leverage our full suite of branding materials \u2014 they reflect our identity, our values and the words we live by. Your goal should be brand consistency, professionally delivered. 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