{"id":2906,"date":"2023-11-01T18:40:58","date_gmt":"2023-11-01T23:40:58","guid":{"rendered":"https:\/\/info.mccarthy.com\/brand\/standards\/?page_id=2906"},"modified":"2025-03-17T18:16:11","modified_gmt":"2025-03-17T23:16:11","slug":"standards","status":"publish","type":"page","link":"https:\/\/info.mccarthy.com\/brand\/standards\/","title":{"rendered":"Brand Standards"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2906\" class=\"elementor elementor-2906\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e0ede7 e-con-full e-flex e-con e-parent\" data-id=\"8e0ede7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bcab07e e-con-full e-flex e-con e-child\" data-id=\"bcab07e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0860fe7 text-left elementor-widget elementor-widget-tp-heading-title\" data-id=\"0860fe7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-heading-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"heading heading_style heading_style69d4c2b5c9427 style-2 \" ><div class=\"sub-style \"  ><div class=\"head-title \" > <h2  class=\"heading-title   \"   data-hover=\"Brand Standards\">Brand Standards<\/h2><\/div><div class=\"sub-heading\"><h3 class=\"heading-sub-title  \"> Our Company. Our Brand. <\/h3><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac9aa63 elementor-tabs-view-vertical tabsnav elementor-widget__width-inherit elementor-widget elementor-widget-tp-tabs-tours\" data-id=\"ac9aa63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-tabs-tours.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"theplus-tabs-wrapper  elementor-tabs  mobile-accordion    tp-tab-playloop \" id=\"tptab_brandhandbooknav\" data-tabs-id=\"tptab_brandhandbooknav\"  data-connection=\"tpca_brandhandbooknav\"  data-row-bg-conn=\"bgcarouselbrandhandbooknav\"  data-tab-default=\"0\" data-tab-closeforce-tablet=\"1\" data-tab-closeforce-mobile=\"1\" data-tab-hover=\"yes\" data-tab-autoplay=\"yes\" data-tab-autoplay-duration=\"15\"  role=\"tablist\"><div class=\"theplus-tabs-nav-wrapper elementor-tabs-wrapper text-left align-top   \"><ul class=\"plus-tabs-nav   full-width   \"><li class=\"\"><div id=\"our-brand\" class=\"elementor-tab-title elementor-tab-desktop-title plus-tab-header \" data-tab=\"1\" tabindex=\"1801\" role=\"tab\" aria-controls=\"tab-content-our-brand\"><span><a href=\"https:\/\/info.mccarthy.com\/brand\/standards\/overview\/\">Brand<\/a><\/span><div class=\"tp-tab-title-description\">Overview of our brand, target audiences and trademark guidelines<\/div><\/div><\/li><li class=\"\"><div id=\"messaging\" class=\"elementor-tab-title elementor-tab-desktop-title plus-tab-header \" data-tab=\"2\" tabindex=\"1802\" role=\"tab\" aria-controls=\"tab-content-messaging\"><span><a href=\"https:\/\/info.mccarthy.com\/brand\/standards\/voice\/\">Messaging<\/a><\/span><div class=\"tp-tab-title-description\">Effective use of tone and words ensures consistent brand messaging<\/div><\/div><\/li><li class=\"\"><div id=\"visual-elements\" class=\"elementor-tab-title elementor-tab-desktop-title plus-tab-header \" data-tab=\"3\" tabindex=\"1803\" role=\"tab\" aria-controls=\"tab-content-visual-elements\"><span><a href=\"https:\/\/info.mccarthy.com\/brand\/standards\/visual-elements\/logos\/\">Visual Elements<\/a><\/span><div class=\"tp-tab-title-description\">Logos, colors, photography and more provide instant brand recognition<\/div><\/div><\/li><li class=\"\"><div id=\"application\" class=\"elementor-tab-title elementor-tab-desktop-title plus-tab-header \" data-tab=\"4\" tabindex=\"1804\" role=\"tab\" aria-controls=\"tab-content-application\"><span><a href=\"https:\/\/info.mccarthy.com\/brand\/standards\/application\/merchandise-apparel\/\">Application<\/a><\/span><div class=\"tp-tab-title-description\">Visual identity through examples and contexts<\/div><\/div><\/li><\/ul><\/div><div class=\"theplus-tabs-content-wrapper  elementor-tabs-content-wrapper\"><div class=\"elementor-tab-title elementor-tab-mobile-title text-left \" tabindex=\"1801\" data-tab=\"1\" role=\"tab\"><span><a href=\"https:\/\/info.mccarthy.com\/brand\/standards\/overview\/\">Brand<\/a><\/span><div class=\"tp-tab-title-description\">Overview of our brand, target audiences and trademark guidelines<\/div><\/div><div class=\"elementor-tab-content elementor-clearfix plus-tab-content\" data-tab=\"1\" role=\"tabpanel\"><div class=\"plus-content-editor\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"3440\" class=\"elementor elementor-3440\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-467d55f e-con-full e-flex e-con e-parent\" data-id=\"467d55f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;,&quot;background_video_start&quot;:1}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-767d6a7 elementor-widget elementor-widget-tp-video-player\" data-id=\"767d6a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-video-player.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pt_plus_video-box-shadow video_player69d4c2b5e4077 \"   ><div class=\"pt_plus_video_player   text-\"><div class=\"ts-video-wrapper ts-type-self-hosted\"><video width=\"100%\"  autoplay loop  controls > <source src=\"https:\/\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/15_sec_Our_Brand_home_1080p.mp4\" type=\"video\/mp4\" ><\/video><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><\/div><div class=\"elementor-tab-title elementor-tab-mobile-title text-left \" tabindex=\"1802\" data-tab=\"2\" role=\"tab\"><span><a href=\"https:\/\/info.mccarthy.com\/brand\/standards\/voice\/\">Messaging<\/a><\/span><div class=\"tp-tab-title-description\">Effective use of tone and words ensures consistent brand messaging<\/div><\/div><div class=\"elementor-tab-content elementor-clearfix plus-tab-content\" data-tab=\"2\" role=\"tabpanel\"><div class=\"plus-content-editor\"><p><img fetchpriority=\"high\" decoding=\"async\" data-recalc-dims=\"1\" class=\"alignnone size-full wp-image-3627\" src=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/home-messaging16-9.jpg?resize=1920%2C1077&#038;ssl=1\" alt=\"Messaging\" width=\"1920\" height=\"1077\" srcset=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/home-messaging16-9.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/home-messaging16-9.jpg?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/home-messaging16-9.jpg?resize=1024%2C574&amp;ssl=1 1024w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/home-messaging16-9.jpg?resize=150%2C84&amp;ssl=1 150w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/home-messaging16-9.jpg?resize=768%2C431&amp;ssl=1 768w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/home-messaging16-9.jpg?resize=1536%2C862&amp;ssl=1 1536w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p><\/div><\/div><div class=\"elementor-tab-title elementor-tab-mobile-title text-left \" tabindex=\"1803\" data-tab=\"3\" role=\"tab\"><span><a href=\"https:\/\/info.mccarthy.com\/brand\/standards\/visual-elements\/logos\/\">Visual Elements<\/a><\/span><div class=\"tp-tab-title-description\">Logos, colors, photography and more provide instant brand recognition<\/div><\/div><div class=\"elementor-tab-content elementor-clearfix plus-tab-content\" data-tab=\"3\" role=\"tabpanel\"><div class=\"plus-content-editor\"><p><img decoding=\"async\" data-recalc-dims=\"1\" class=\"alignnone size-full wp-image-3628\" src=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/home-visualelements16-9.jpg?resize=1920%2C1080&#038;ssl=1\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/home-visualelements16-9.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/home-visualelements16-9.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/home-visualelements16-9.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/home-visualelements16-9.jpg?resize=150%2C84&amp;ssl=1 150w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/home-visualelements16-9.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/home-visualelements16-9.jpg?resize=1536%2C864&amp;ssl=1 1536w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p><\/div><\/div><div class=\"elementor-tab-title elementor-tab-mobile-title text-left \" tabindex=\"1804\" data-tab=\"4\" role=\"tab\"><span><a href=\"https:\/\/info.mccarthy.com\/brand\/standards\/application\/merchandise-apparel\/\">Application<\/a><\/span><div class=\"tp-tab-title-description\">Visual identity through examples and contexts<\/div><\/div><div class=\"elementor-tab-content elementor-clearfix plus-tab-content\" data-tab=\"4\" role=\"tabpanel\"><div class=\"plus-content-editor\"><p><img decoding=\"async\" data-recalc-dims=\"1\" class=\"alignnone size-full wp-image-3626\" src=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/home-application16-9.jpg?resize=1920%2C1080&#038;ssl=1\" alt=\"Application &amp; Merch\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/home-application16-9.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/home-application16-9.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/home-application16-9.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/home-application16-9.jpg?resize=150%2C84&amp;ssl=1 150w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/home-application16-9.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/home-application16-9.jpg?resize=1536%2C864&amp;ssl=1 1536w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Brand Standards Our Company. Our Brand. BrandOverview of our brand, target audiences and trademark guidelines MessagingEffective use of tone and words ensures consistent brand messaging Visual ElementsLogos, colors, photography and more provide instant brand recognition ApplicationVisual identity through examples and contexts BrandOverview of our brand, target audiences and trademark guidelines MessagingEffective use of tone and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":3618,"menu_order":11,"comment_status":"closed","ping_status":"closed","template":"elementor_theme","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-2906","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand Standards | McCarthy Building Companies, Inc. Brand Standards<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/info.mccarthy.com\/brand\/standards\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Standards | McCarthy Building Companies, Inc. Brand Standards\" \/>\n<meta property=\"og:description\" content=\"Brand Standards Our Company. Our Brand. BrandOverview of our brand, target audiences and trademark guidelines MessagingEffective use of tone and words ensures consistent brand messaging Visual ElementsLogos, colors, photography and more provide instant brand recognition ApplicationVisual identity through examples and contexts BrandOverview of our brand, target audiences and trademark guidelines MessagingEffective use of tone and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/info.mccarthy.com\/brand\/standards\/\" \/>\n<meta property=\"og:site_name\" content=\"McCarthy Building Companies, Inc. 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