{"id":1177,"date":"2023-11-03T01:03:19","date_gmt":"2023-11-03T06:03:19","guid":{"rendered":"https:\/\/info.mccarthy.com\/brand\/standards\/?page_id=1177"},"modified":"2025-11-06T11:36:06","modified_gmt":"2025-11-06T17:36:06","slug":"photography","status":"publish","type":"page","link":"https:\/\/info.mccarthy.com\/brand\/standards\/visual-elements\/photography\/","title":{"rendered":"Photography"},"content":{"rendered":"\t\t
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A significant portion of our visual identity relies on carefully curated photographs. These photos are hand-picked to showcase our people, projects and the diverse range of work we do, using the highest standards of photographic technique. Our culture, our pride and the McCarthy brand shines in these images. All photos need to be vetted by a safety resource before sharing or utilizing (note that all images on WebDAM have been vetted by our Corporate Safety team).<\/p>\n

Our growing collection of branded photographs is available to all employees. For permission to use them beyond McCarthy\u2019s materials, or for specific image requests, please contact the Corporate Marketing Communications Department<\/a>, which will help with your request.<\/p>\n

Model and release forms<\/a> are readily available on the Intranet for the convenience of our employees.<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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BRANDED PHOTOGRAPHY<\/h2>\n

McCarthy’s branded photography immediately draws the viewer in. The images can be used in internal communications and external marketing efforts. The photos leave a lasting impression through expert composition and a vibrant aesthetic that has been cultivated and standardized over time. The slight warm coloration adds a welcoming and friendly patina to our images, which complements both color and sepia photos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Always <\/strong><\/em><\/span>utilize WebDAM<\/a>, our digital asset management system, as your single source for photos because they align with our brand\u2019s aesthetic, are safety-approved and have obtained the proper permission for usage. <\/span>\u00a0The library is updated regularly.<\/span><\/p>

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Do not<\/em> <\/strong>use photos that are not found on WebDAM as they may have quality, brand, safety or consent violations. <\/span>\u00a0<\/span><\/p> <\/div><\/div><\/div>

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CORE & SUPPORT PHOTOGRAPHY<\/h3>

At its core, McCarthy is about the people who work here. Core photography captures the essence of our organization through compelling and interesting images of our people\u00a0\u2014\u00a0the best ambassadors of our brand. These carefully chosen images also should reflect our stated goal of making safety the most important thing we do every day.<\/p>

Support photography adds dimension to our storytelling \u2014 bringing to life the character of our people and the precision of our processes. This informal, \u201cmoment-in-time,\u201d photography adds authenticity to materials and often showcases the McCarthy culture.\u00a0<\/p>

Core photography is perfect for those high resolution, color corrected, large format needs. Support photos might not be perfectly color corrected, or have a high resolution but still fit within the brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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DOs<\/h4>