{"id":1034,"date":"2023-06-06T18:23:31","date_gmt":"2023-06-06T23:23:31","guid":{"rendered":"https:\/\/info.mccarthy.com\/brand\/standards\/?page_id=1034"},"modified":"2024-01-19T11:51:11","modified_gmt":"2024-01-19T17:51:11","slug":"faq","status":"publish","type":"page","link":"https:\/\/info.mccarthy.com\/brand\/standards\/faq\/","title":{"rendered":"FAQ"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1034\" class=\"elementor elementor-1034\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d7ac0e1 e-con-full e-flex e-con e-parent\" data-id=\"6d7ac0e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-818d1fa elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"818d1fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQ<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d10a03d elementor-widget__width-inherit elementor-widget elementor-widget-tp-accordion\" data-id=\"d10a03d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t<div class=\"theplus-accordion-wrapper elementor-accordion  tp-seachaccr tp-stageraccr hover-style-1 \" id=\"accordion69d4db19de9f5\" data-accordion-id=\"accordion69d4db19de9f5\" data-connection=\"\" data-accordion-type=\"accordion\" data-heightlight-text    data-search-accr=\"yes\" data-search-attr-len=\"3\" data-stager-vd-accr=\"500\" data-stager-gap-accr=\"500\" role=\"tablist\" > \r\n\t\t\r\n\t\t\t\t\t<div id=\"accordion_search_bar_container\"> \r\n\t\t\t\t<span class=\"tp-acr-search-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-search\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M505 442.7L405.3 343c-4.5-4.5-10.6-7-17-7H372c27.6-35.3 44-79.7 44-128C416 93.1 322.9 0 208 0S0 93.1 0 208s93.1 208 208 208c48.3 0 92.7-16.4 128-44v16.3c0 6.4 2.5 12.5 7 17l99.7 99.7c9.4 9.4 24.6 9.4 33.9 0l28.3-28.3c9.4-9.4 9.4-24.6.1-34zM208 336c-70.7 0-128-57.2-128-128 0-70.7 57.2-128 128-128 70.7 0 128 57.2 128 128 0 70.7-57.2 128-128 128z\"><\/path><\/svg><\/span>\r\n\t\t\t\t<input type=\"search\" id=\"tpsbaccordion69d4db19de9f5\" class=\"tpacsearchinput\" placeholder=\"Search FAQs\" value=\"\" onkeyup=\"this.setAttribute('value', this.value);\">                \r\n\t\t\t<\/div>  \r\n\t\t\t\t\t\t<div class=\"tp-aec-button\"><a href=\"javascript:void(0)\" class=\"tp-toggle-accordion active\"><\/a><\/div> \r\n\t\t\t\t\t\t\t<div class=\"theplus-accordion-item\"  role=\"tab\">\r\n\t\t\t\t\t<div id=\"elementor-tab-title-2191\" class=\"elementor-tab-title plus-accordion-header active-default text-left \" data-tab=\"1\" aria-controls=\"elementor-tab-content-2191\"\t\t\t\t\t>\r\n\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<span style=\"width:100%\">What is the purpose of the McCarthy Brand Standards and why is it important? <\/span>\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\"><span class=\"elementor-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span><span class=\"elementor-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span><\/span>\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t<div \r\n\t\t\t\t\t\tid=\"elementor-tab-content-2191\" class=\"elementor-tab-content elementor-clearfix plus-accordion-content active-default \" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2191\"\t\t\t\t\t\t> \r\n\t\t\t\t\t\t\t\t\t\t<div class=\"plus-content-editor\" ><p>The purpose of the McCarthy brand standards is to serve as a powerful tool to showcase our organization in the best light possible, the way we want to be recognized and known. Brand standards are important because they increase and strengthen the recognition of our brand&#8217;s visual identity, messaging and communication. We are proud of who we are &#8211; and we certainly don\u2019t want to be confused with any other entity.<\/p><\/div>\t\t\t\t\t\r\n\t\t\t\t\t\t<\/div> \r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div> \r\n\t\t\t\t\t\t\t\t<div class=\"theplus-accordion-item\"  role=\"tab\">\r\n\t\t\t\t\t<div id=\"elementor-tab-title-2192\" class=\"elementor-tab-title plus-accordion-header no text-left \" data-tab=\"2\" aria-controls=\"elementor-tab-content-2192\"\t\t\t\t\t>\r\n\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<span style=\"width:100%\">How do the brand standards align with our values and goals?<\/span>\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\"><span class=\"elementor-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span><span class=\"elementor-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span><\/span>\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t<div \r\n\t\t\t\t\t\tid=\"elementor-tab-content-2192\" class=\"elementor-tab-content elementor-clearfix plus-accordion-content no \" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2192\"\t\t\t\t\t\t> \r\n\t\t\t\t\t\t\t\t\t\t<div class=\"plus-content-editor\" ><p>The McCarthy Brand Standards reflect the same immense attention to quality and detail we deliver to every project. It\u2019s a way to align our visual identity with our core values we embody every day. High standards for visual identity ensure that our brand shines.<\/p><\/div>\t\t\t\t\t\r\n\t\t\t\t\t\t<\/div> \r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div> \r\n\t\t\t\t\t\t\t\t<div class=\"theplus-accordion-item\"  role=\"tab\">\r\n\t\t\t\t\t<div id=\"elementor-tab-title-2193\" class=\"elementor-tab-title plus-accordion-header no text-left \" data-tab=\"3\" aria-controls=\"elementor-tab-content-2193\"\t\t\t\t\t>\r\n\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<span style=\"width:100%\">What elements are covered in the brand standards and how do they help maintain consistency and showcase our organization effectively?<\/span>\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\"><span class=\"elementor-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span><span class=\"elementor-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span><\/span>\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t<div \r\n\t\t\t\t\t\tid=\"elementor-tab-content-2193\" class=\"elementor-tab-content elementor-clearfix plus-accordion-content no \" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2193\"\t\t\t\t\t\t> \r\n\t\t\t\t\t\t\t\t\t\t<div class=\"plus-content-editor\" ><p>The brand standards cover various elements such as logo usage, color palettes and typography that shape our brand&#8217;s visual identity. These standards help maintain consistency by providing clear direction for all these elements. Understanding and applying these standards should foster trust and loyalty in our brand&#8217;s visual representation across all platforms.<\/p><ul><li>Additionally, the standards offer guidance on communication, ways in which we can use language, to mirror the high standards of our visual identity.<\/li><\/ul><\/div>\t\t\t\t\t\r\n\t\t\t\t\t\t<\/div> \r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div> \r\n\t\t\t\t\t\t\t\t<div class=\"theplus-accordion-item\"  role=\"tab\">\r\n\t\t\t\t\t<div id=\"elementor-tab-title-2194\" class=\"elementor-tab-title plus-accordion-header no text-left \" data-tab=\"4\" aria-controls=\"elementor-tab-content-2194\"\t\t\t\t\t>\r\n\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<span style=\"width:100%\">Where can I find our logos, icons, photography, and other assets?<\/span>\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\"><span class=\"elementor-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span><span class=\"elementor-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span><\/span>\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t<div \r\n\t\t\t\t\t\tid=\"elementor-tab-content-2194\" class=\"elementor-tab-content elementor-clearfix plus-accordion-content no \" data-tab=\"4\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2194\"\t\t\t\t\t\t> \r\n\t\t\t\t\t\t\t\t\t\t<div class=\"plus-content-editor\" ><p>Our <a href=\"https:\/\/mccarthy.webdamdb.com\/bp\/#\/\" target=\"_blank\" rel=\"noopener\">digital asset management system<\/a> contains approved logo and brand assets for our organization. The full catalog of assets is available to employees upon login.<\/p><\/div>\t\t\t\t\t\r\n\t\t\t\t\t\t<\/div> \r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div> \r\n\t\t\t\t\t\t\t\t<div class=\"theplus-accordion-item\"  role=\"tab\">\r\n\t\t\t\t\t<div id=\"elementor-tab-title-2195\" class=\"elementor-tab-title plus-accordion-header no text-left \" data-tab=\"5\" aria-controls=\"elementor-tab-content-2195\"\t\t\t\t\t>\r\n\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<span style=\"width:100%\">What templates are available for me to utilize?<\/span>\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\"><span class=\"elementor-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span><span class=\"elementor-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span><\/span>\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t<div \r\n\t\t\t\t\t\tid=\"elementor-tab-content-2195\" class=\"elementor-tab-content elementor-clearfix plus-accordion-content no \" data-tab=\"5\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2195\"\t\t\t\t\t\t> \r\n\t\t\t\t\t\t\t\t\t\t<div class=\"plus-content-editor\" ><p>Our <a href=\"https:\/\/mccarthy.webdamdb.com\/bp\/#\/\" target=\"_blank\" rel=\"noopener\">digital asset management system<\/a> contains all the brand assets for our organization. The full catalog of assets is available to employees upon login.<\/p><\/div>\t\t\t\t\t\r\n\t\t\t\t\t\t<\/div> \r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div> \r\n\t\t\t\t\t\t\t\t<div class=\"theplus-accordion-item\"  role=\"tab\">\r\n\t\t\t\t\t<div id=\"elementor-tab-title-2196\" class=\"elementor-tab-title plus-accordion-header no text-left \" data-tab=\"6\" aria-controls=\"elementor-tab-content-2196\"\t\t\t\t\t>\r\n\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<span style=\"width:100%\">How do brand standards contribute to our presence in the community?<\/span>\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\"><span class=\"elementor-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span><span class=\"elementor-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span><\/span>\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t<div \r\n\t\t\t\t\t\tid=\"elementor-tab-content-2196\" class=\"elementor-tab-content elementor-clearfix plus-accordion-content no \" data-tab=\"6\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2196\"\t\t\t\t\t\t> \r\n\t\t\t\t\t\t\t\t\t\t<div class=\"plus-content-editor\" ><p>The brand standards play a crucial role in shaping our presence in the community. By following the standards, we ensure that every encounter with our brand reflects our identity and values. Consistency in our brand&#8217;s voice, vocabulary and visuals helps us establish a strong and recognizable presence. This can lead to meaningful and sustainable connections within the community.<\/p><\/div>\t\t\t\t\t\r\n\t\t\t\t\t\t<\/div> \r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div> \r\n\t\t\t\t\t\t\t\t<div class=\"theplus-accordion-item\"  role=\"tab\">\r\n\t\t\t\t\t<div id=\"elementor-tab-title-2197\" class=\"elementor-tab-title plus-accordion-header no text-left \" data-tab=\"7\" aria-controls=\"elementor-tab-content-2197\"\t\t\t\t\t>\r\n\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<span style=\"width:100%\">Can I make modifications or adaptations to the brand standards?<\/span>\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\"><span class=\"elementor-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span><span class=\"elementor-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span><\/span>\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t<div \r\n\t\t\t\t\t\tid=\"elementor-tab-content-2197\" class=\"elementor-tab-content elementor-clearfix plus-accordion-content no \" data-tab=\"7\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2197\"\t\t\t\t\t\t> \r\n\t\t\t\t\t\t\t\t\t\t<div class=\"plus-content-editor\" ><p>The brand standards are designed to maintain consistency and represent our brand accurately. However, if modifications or adaptations are necessary, please consult with the <a href=\"https:\/\/info.mccarthy.com\/brand\/standards\/contact\/\">Corporate Marketing Communications Department<\/a> to ensure alignment with our overall branding strategy.<\/p><\/div>\t\t\t\t\t\r\n\t\t\t\t\t\t<\/div> \r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div> \r\n\t\t\t\t\t\t\t\t<div class=\"theplus-accordion-item\"  role=\"tab\">\r\n\t\t\t\t\t<div id=\"elementor-tab-title-2198\" class=\"elementor-tab-title plus-accordion-header no text-left \" data-tab=\"8\" aria-controls=\"elementor-tab-content-2198\"\t\t\t\t\t>\r\n\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<span style=\"width:100%\">How do the brand standards contribute to our industry leadership?<\/span>\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\"><span class=\"elementor-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span><span class=\"elementor-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span><\/span>\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t<div \r\n\t\t\t\t\t\tid=\"elementor-tab-content-2198\" class=\"elementor-tab-content elementor-clearfix plus-accordion-content no \" data-tab=\"8\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2198\"\t\t\t\t\t\t> \r\n\t\t\t\t\t\t\t\t\t\t<div class=\"plus-content-editor\" ><p>By adhering to the brand standards, we create a cohesive and memorable brand experience that reinforces our industry leadership. Consistency in our branding helps differentiate us from competitors and reinforces our position as a leader.<\/p><\/div>\t\t\t\t\t\r\n\t\t\t\t\t\t<\/div> \r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div> \r\n\t\t\t\t\t\t\t\t<div class=\"theplus-accordion-item\"  role=\"tab\">\r\n\t\t\t\t\t<div id=\"elementor-tab-title-2199\" class=\"elementor-tab-title plus-accordion-header no text-left \" data-tab=\"9\" aria-controls=\"elementor-tab-content-2199\"\t\t\t\t\t>\r\n\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<span style=\"width:100%\">How can I get branding help for my group, program or service? I need a name and a logo. <\/span>\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\"><span class=\"elementor-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span><span class=\"elementor-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span><\/span>\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t<div \r\n\t\t\t\t\t\tid=\"elementor-tab-content-2199\" class=\"elementor-tab-content elementor-clearfix plus-accordion-content no \" data-tab=\"9\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2199\"\t\t\t\t\t\t> \r\n\t\t\t\t\t\t\t\t\t\t<div class=\"plus-content-editor\" ><p>If you need branding assistance, contact your local marketing team or reach out to the <a href=\"https:\/\/info.mccarthy.com\/brand\/standards\/contact\/\">Corporate Marketing Communications Department<\/a>. They will provide guidance, resources and support to ensure your request aligns with the brand standards and maintains a cohesive brand identity.<\/p><\/div>\t\t\t\t\t\r\n\t\t\t\t\t\t<\/div> \r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div> \r\n\t\t\t\t\t\t\t\t<div class=\"theplus-accordion-item\"  role=\"tab\">\r\n\t\t\t\t\t<div id=\"elementor-tab-title-21910\" class=\"elementor-tab-title plus-accordion-header no text-left \" data-tab=\"10\" aria-controls=\"elementor-tab-content-21910\"\t\t\t\t\t>\r\n\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<span style=\"width:100%\">How can I foster team alignment and a sense of unity? How can I create graphics to rally my team around our mission?<\/span>\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\"><span class=\"elementor-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span><span class=\"elementor-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span><\/span>\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t<div \r\n\t\t\t\t\t\tid=\"elementor-tab-content-21910\" class=\"elementor-tab-content elementor-clearfix plus-accordion-content no \" data-tab=\"10\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-21910\"\t\t\t\t\t\t> \r\n\t\t\t\t\t\t\t\t\t\t<div class=\"plus-content-editor\" ><p>Teams may develop goals to support a specific focus or project. Swag can be created to rally groups around a common effort \u2013 check out the <a href=\"https:\/\/info.mccarthy.com\/brand\/standards\/application\/merchandise-apparel\/\">merchandise section<\/a> for examples.<\/p><\/div>\t\t\t\t\t\r\n\t\t\t\t\t\t<\/div> \r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div> \r\n\t\t\t\t\t\t\t\t<div class=\"theplus-accordion-item\"  role=\"tab\">\r\n\t\t\t\t\t<div id=\"elementor-tab-title-21911\" class=\"elementor-tab-title plus-accordion-header no text-left \" data-tab=\"11\" aria-controls=\"elementor-tab-content-21911\"\t\t\t\t\t>\r\n\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<span style=\"width:100%\">I have other questions about these brand standards. Where do I go?<\/span>\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\"><span class=\"elementor-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span><span class=\"elementor-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span><\/span>\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t<div \r\n\t\t\t\t\t\tid=\"elementor-tab-content-21911\" class=\"elementor-tab-content elementor-clearfix plus-accordion-content no \" data-tab=\"11\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-21911\"\t\t\t\t\t\t> \r\n\t\t\t\t\t\t\t\t\t\t<div class=\"plus-content-editor\" ><p>If you need other branding assistance, contact the\u00a0<a href=\"https:\/\/info.mccarthy.com\/brand\/standards\/contact\/\" target=\"_blank\" rel=\"noopener\">Corporate Marketing Communications Department<\/a>. They will provide guidance, resources and support to get you on your way.<\/p><\/div>\t\t\t\t\t\r\n\t\t\t\t\t\t<\/div> \r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div> \r\n\t\t\t\t\r\n\t\t<\/div>  \r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>FAQ What is the purpose of the McCarthy Brand Standards and why is it important? The purpose of the McCarthy brand standards is to serve as a powerful tool to showcase our organization in the best light possible, the way we want to be recognized and known. Brand standards are important because they increase and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1046,"parent":0,"menu_order":999,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1034","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FAQ | McCarthy Building Companies, Inc. Brand Standards<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/info.mccarthy.com\/brand\/standards\/faq\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FAQ | McCarthy Building Companies, Inc. Brand Standards\" \/>\n<meta property=\"og:description\" content=\"FAQ What is the purpose of the McCarthy Brand Standards and why is it important? The purpose of the McCarthy brand standards is to serve as a powerful tool to showcase our organization in the best light possible, the way we want to be recognized and known. Brand standards are important because they increase and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/info.mccarthy.com\/brand\/standards\/faq\/\" \/>\n<meta property=\"og:site_name\" content=\"McCarthy Building Companies, Inc. 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(McCarthy), a subsidiary of McCarthy Holdings, Inc., is the oldest privately held national construction company in the U.S., with 160 years of experience. Committed to safety, quality and innovation, we collaborate with clients to solve complex building challenges. With more than 7,400 employees and a 100\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":884,"url":"https:\/\/info.mccarthy.com\/brand\/standards\/our-brand\/overview\/","url_meta":{"origin":1034,"position":1},"title":"Overview","author":"sbertrand","date":"November 1, 2023","format":false,"excerpt":"Branding is instrumental in shaping how a company is perceived, fostering customer loyalty and gaining a competitive edge. It enables differentiation, builds trust and drives growth.At McCarthy Building Companies, Inc. (McCarthy) our brand is a reflection of our overall image, identity and reputation. Our brand standards serve as a benchmark\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/05\/BJC-Core-2234-1-cropped-scaled-1.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/05\/BJC-Core-2234-1-cropped-scaled-1.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/05\/BJC-Core-2234-1-cropped-scaled-1.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/05\/BJC-Core-2234-1-cropped-scaled-1.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/05\/BJC-Core-2234-1-cropped-scaled-1.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1019,"url":"https:\/\/info.mccarthy.com\/brand\/standards\/application\/merchandise-apparel\/","url_meta":{"origin":1034,"position":2},"title":"Merchandise &#038; Apparel","author":"sbertrand","date":"November 4, 2023","format":false,"excerpt":"We are what we wear - and what we carry! When it comes to apparel and other branded merchandise, we have a strong sense of pride in featuring the McCarthy name and enjoy showcasing it. High quality promotional items elevate brand awareness in our communities. Remember that all logo and\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Employees questioning something","src":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1177,"url":"https:\/\/info.mccarthy.com\/brand\/standards\/visual-elements\/photography\/","url_meta":{"origin":1034,"position":3},"title":"Photography","author":"sbertrand","date":"November 3, 2023","format":false,"excerpt":"A significant portion of our visual identity relies on carefully curated photographs. These photos are hand-picked to showcase our people, projects and the diverse range of work we do, using the highest standards of photographic technique. Our culture, our pride and the McCarthy brand shines in these images. 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These may include joint ventures (JVs) and other endeavors (i.e. design\/build teams, community and charitable efforts, etc.) These collaborations amplify McCarthy\u2019s reach and may necessitate co-branded materials.\u00a0See below for our company's joint venture and team guidelines. Big Idea Do maintain\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":978,"url":"https:\/\/info.mccarthy.com\/brand\/standards\/messaging\/voice\/","url_meta":{"origin":1034,"position":5},"title":"Voice","author":"sbertrand","date":"November 2, 2023","format":false,"excerpt":"McCarthy\u2019s voice and vocabulary are as important as our symbols. The tone we choose and the words we select \u2014 when used effectively\u00a0\u2014\u00a0reinforce and support our brand. 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