{"id":1025,"date":"2023-11-04T01:01:59","date_gmt":"2023-11-04T06:01:59","guid":{"rendered":"https:\/\/info.mccarthy.com\/brand\/standards\/?page_id=1025"},"modified":"2025-11-06T12:12:48","modified_gmt":"2025-11-06T18:12:48","slug":"branded-inspiration","status":"publish","type":"page","link":"https:\/\/info.mccarthy.com\/brand\/standards\/application\/branded-inspiration\/","title":{"rendered":"Branded Inspiration"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1025\" class=\"elementor elementor-1025\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd543bf e-con-full e-flex e-con e-parent\" data-id=\"cd543bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5bb3cb22 elementor-widget elementor-widget-text-editor\" data-id=\"5bb3cb22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The following examples reflect how we\u2019ve applied McCarthy\u2019s brand standards in colors, iconography, photography and typography to reflect our brand identity in print and digital formats. They serve to provide an applied quick visual reference of all of the standards that have been outlined on this site.\u00a0<\/p><h2>Examples<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0daef6 elementor-widget__width-inherit elementor-widget elementor-widget-gallery\" data-id=\"b0daef6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;columns&quot;:4,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2025\/10\/MicrosoftTeams-image-161.jpg?fit=1080%2C1080&#038;ssl=1\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"b0daef6\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjA2NiwidXJsIjoiaHR0cHM6XC9cL2luZm8ubWNjYXJ0aHkuY29tXC9icmFuZFwvc3RhbmRhcmRzXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMFwvTWljcm9zb2Z0VGVhbXMtaW1hZ2UtMTYxLmpwZyIsInNsaWRlc2hvdyI6ImIwZGFlZjYifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2025\/10\/MicrosoftTeams-image-161.jpg?fit=1024%2C1024&amp;ssl=1\" data-width=\"1024\" data-height=\"1024\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2025\/10\/MicrosoftTeams-image-18.jpg?fit=1244%2C1920&#038;ssl=1\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"b0daef6\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjA2NSwidXJsIjoiaHR0cHM6XC9cL2luZm8ubWNjYXJ0aHkuY29tXC9icmFuZFwvc3RhbmRhcmRzXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMFwvTWljcm9zb2Z0VGVhbXMtaW1hZ2UtMTguanBnIiwic2xpZGVzaG93IjoiYjBkYWVmNiJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2025\/10\/MicrosoftTeams-image-18.jpg?fit=663%2C1024&amp;ssl=1\" data-width=\"663\" data-height=\"1024\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/01\/MicrosoftTeams-image-12.jpg?fit=1875%2C1275&#038;ssl=1\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"b0daef6\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDU2MywidXJsIjoiaHR0cHM6XC9cL2luZm8ubWNjYXJ0aHkuY29tXC9icmFuZFwvc3RhbmRhcmRzXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI0XC8wMVwvTWljcm9zb2Z0VGVhbXMtaW1hZ2UtMTIuanBnIiwic2xpZGVzaG93IjoiYjBkYWVmNiJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/01\/MicrosoftTeams-image-12.jpg?fit=1024%2C696&amp;ssl=1\" data-width=\"1024\" data-height=\"696\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2025\/10\/MicrosoftTeams-image-11.jpg?fit=1875%2C1275&#038;ssl=1\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"b0daef6\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjA2NCwidXJsIjoiaHR0cHM6XC9cL2luZm8ubWNjYXJ0aHkuY29tXC9icmFuZFwvc3RhbmRhcmRzXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMFwvTWljcm9zb2Z0VGVhbXMtaW1hZ2UtMTEuanBnIiwic2xpZGVzaG93IjoiYjBkYWVmNiJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2025\/10\/MicrosoftTeams-image-11.jpg?fit=1024%2C696&amp;ssl=1\" data-width=\"1024\" data-height=\"696\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-06-at-11.46.28-AM.jpg?fit=1920%2C581&#038;ssl=1\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"b0daef6\" data-elementor-lightbox-title=\"Screenshot\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjQwMCwidXJsIjoiaHR0cHM6XC9cL2luZm8ubWNjYXJ0aHkuY29tXC9icmFuZFwvc3RhbmRhcmRzXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMVwvU2NyZWVuc2hvdC0yMDI1LTExLTA2LWF0LTExLjQ2LjI4LUFNLmpwZyIsInNsaWRlc2hvdyI6ImIwZGFlZjYifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-06-at-11.46.28-AM.jpg?fit=1024%2C310&amp;ssl=1\" data-width=\"1024\" data-height=\"310\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-06-at-11.47.19-AM.jpg?fit=1920%2C1277&#038;ssl=1\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"b0daef6\" data-elementor-lightbox-title=\"Screenshot\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjQwMSwidXJsIjoiaHR0cHM6XC9cL2luZm8ubWNjYXJ0aHkuY29tXC9icmFuZFwvc3RhbmRhcmRzXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMVwvU2NyZWVuc2hvdC0yMDI1LTExLTA2LWF0LTExLjQ3LjE5LUFNLmpwZyIsInNsaWRlc2hvdyI6ImIwZGFlZjYifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-06-at-11.47.19-AM.jpg?fit=1024%2C681&amp;ssl=1\" data-width=\"1024\" data-height=\"681\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-06-at-11.49.57-AM.jpg?fit=1920%2C1373&#038;ssl=1\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"b0daef6\" data-elementor-lightbox-title=\"Screenshot\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjQwMiwidXJsIjoiaHR0cHM6XC9cL2luZm8ubWNjYXJ0aHkuY29tXC9icmFuZFwvc3RhbmRhcmRzXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMVwvU2NyZWVuc2hvdC0yMDI1LTExLTA2LWF0LTExLjQ5LjU3LUFNLmpwZyIsInNsaWRlc2hvdyI6ImIwZGFlZjYifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-06-at-11.49.57-AM.jpg?fit=1024%2C732&amp;ssl=1\" data-width=\"1024\" data-height=\"732\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-06-at-11.54.33-AM.jpg?fit=1080%2C1920&#038;ssl=1\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"b0daef6\" data-elementor-lightbox-title=\"Screenshot\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjQwNiwidXJsIjoiaHR0cHM6XC9cL2luZm8ubWNjYXJ0aHkuY29tXC9icmFuZFwvc3RhbmRhcmRzXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMVwvU2NyZWVuc2hvdC0yMDI1LTExLTA2LWF0LTExLjU0LjMzLUFNLmpwZyIsInNsaWRlc2hvdyI6ImIwZGFlZjYifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-06-at-11.54.33-AM.jpg?fit=576%2C1024&amp;ssl=1\" data-width=\"576\" data-height=\"1024\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-06-at-11.55.26-AM.jpg?fit=1920%2C1074&#038;ssl=1\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"b0daef6\" data-elementor-lightbox-title=\"Screenshot\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjQwNywidXJsIjoiaHR0cHM6XC9cL2luZm8ubWNjYXJ0aHkuY29tXC9icmFuZFwvc3RhbmRhcmRzXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMVwvU2NyZWVuc2hvdC0yMDI1LTExLTA2LWF0LTExLjU1LjI2LUFNLmpwZyIsInNsaWRlc2hvdyI6ImIwZGFlZjYifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-06-at-11.55.26-AM.jpg?fit=1024%2C573&amp;ssl=1\" data-width=\"1024\" data-height=\"573\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-06-at-11.56.01-AM.jpg?fit=1920%2C1113&#038;ssl=1\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"b0daef6\" data-elementor-lightbox-title=\"Screenshot\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjQwOCwidXJsIjoiaHR0cHM6XC9cL2luZm8ubWNjYXJ0aHkuY29tXC9icmFuZFwvc3RhbmRhcmRzXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMVwvU2NyZWVuc2hvdC0yMDI1LTExLTA2LWF0LTExLjU2LjAxLUFNLmpwZyIsInNsaWRlc2hvdyI6ImIwZGFlZjYifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-06-at-11.56.01-AM.jpg?fit=1024%2C594&amp;ssl=1\" data-width=\"1024\" data-height=\"594\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8da8e06 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"8da8e06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Templates<\/h2><p>The latest templates are available to employees upon <a href=\"https:\/\/mccarthy.webdamdb.com\/bp\/#\/assets\" target=\"_blank\" rel=\"noopener\">WebDAM<\/a>\u00a0or Ceros login.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64fe06d e-con-full e-flex e-con e-child\" data-id=\"64fe06d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3074191 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"3074191\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mccarthy.webdamdb.com\/bp\/#\/search\/?q=powerpoint%20templates%20mbc&#038;filters=%257B%257D\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"572\" height=\"359\" src=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/02\/Webdam-Powerpoint-templates.png?fit=572%2C359&amp;ssl=1\" class=\"attachment-large size-large wp-image-5384\" alt=\"Webdam Powerpoint Templates\" srcset=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/02\/Webdam-Powerpoint-templates.png?w=572&amp;ssl=1 572w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/02\/Webdam-Powerpoint-templates.png?resize=300%2C188&amp;ssl=1 300w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/02\/Webdam-Powerpoint-templates.png?resize=150%2C94&amp;ssl=1 150w\" sizes=\"(max-width: 572px) 100vw, 572px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Powerpoint Templates<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5953ba3 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"5953ba3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mccarthy.webdamdb.com\/bp\/#\/search\/?q=word%20templates%20mbc&#038;filters=%257B%257D\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"572\" height=\"359\" src=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/02\/Webdam-Word-templates.png?fit=572%2C359&amp;ssl=1\" class=\"attachment-large size-large wp-image-5385\" alt=\"Webdam Word templates\" srcset=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/02\/Webdam-Word-templates.png?w=572&amp;ssl=1 572w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/02\/Webdam-Word-templates.png?resize=300%2C188&amp;ssl=1 300w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/02\/Webdam-Word-templates.png?resize=150%2C94&amp;ssl=1 150w\" sizes=\"(max-width: 572px) 100vw, 572px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Word Templates<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5e6f96 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"a5e6f96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/admin.ceros.com\/account\/mccarthy\/template-gallery\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"572\" height=\"359\" src=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/02\/Ceros-Templates.png?fit=572%2C359&amp;ssl=1\" class=\"attachment-large size-large wp-image-5382\" alt=\"Ceros Templates\" srcset=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/02\/Ceros-Templates.png?w=572&amp;ssl=1 572w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/02\/Ceros-Templates.png?resize=300%2C188&amp;ssl=1 300w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/02\/Ceros-Templates.png?resize=150%2C94&amp;ssl=1 150w\" sizes=\"(max-width: 572px) 100vw, 572px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Ceros Templates<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebe5ab0 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"ebe5ab0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mccarthy.webdamdb.com\/bp\/#\/search\/?q=social%20media%20mbc&#038;filters=%257B%257D\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"572\" height=\"359\" src=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/02\/Webdam-Social-Media-Template-.png?fit=572%2C359&amp;ssl=1\" class=\"attachment-large size-large wp-image-5439\" alt=\"Social Media\" srcset=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/02\/Webdam-Social-Media-Template-.png?w=572&amp;ssl=1 572w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/02\/Webdam-Social-Media-Template-.png?resize=300%2C188&amp;ssl=1 300w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/02\/Webdam-Social-Media-Template-.png?resize=150%2C94&amp;ssl=1 150w\" sizes=\"(max-width: 572px) 100vw, 572px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Social Media Templates<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9c59b9 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"d9c59b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mccarthy.webdamdb.com\/bp\/#\/search\/?q=outlook%20email%20templates%20mbc&#038;filters=%257B%257D\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"572\" height=\"359\" src=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/02\/Webdam-Email-Template.png?fit=572%2C359&amp;ssl=1\" class=\"attachment-large size-large wp-image-5445\" alt=\"Webdam Email Template\" srcset=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/02\/Webdam-Email-Template.png?w=572&amp;ssl=1 572w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/02\/Webdam-Email-Template.png?resize=300%2C188&amp;ssl=1 300w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/02\/Webdam-Email-Template.png?resize=150%2C94&amp;ssl=1 150w\" sizes=\"(max-width: 572px) 100vw, 572px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Email Templates<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a9dc57 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"7a9dc57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mccarthy.webdamdb.com\/bp\/#\/folder\/11648295\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"572\" height=\"359\" src=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/02\/Webdam-Proposal-Templates.png?fit=572%2C359&amp;ssl=1\" class=\"attachment-large size-large wp-image-5446\" alt=\"Webdam Proposal Templates\" srcset=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/02\/Webdam-Proposal-Templates.png?w=572&amp;ssl=1 572w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/02\/Webdam-Proposal-Templates.png?resize=300%2C188&amp;ssl=1 300w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/02\/Webdam-Proposal-Templates.png?resize=150%2C94&amp;ssl=1 150w\" sizes=\"(max-width: 572px) 100vw, 572px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Proposal Templates<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fce06b elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"0fce06b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Brand Quick Reference<\/h2><h6>Click the cloud with the arrow below to download a PDF.<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd1d1da e-con-full e-flex e-con e-parent\" data-id=\"cd1d1da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19d70bd elementor-widget elementor-widget-html\" data-id=\"19d70bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe class=\"in5-iframe-code\" src=\"https:\/\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/in5-archives\/brand-quick-reference-1-2-3-4-5\/brand-quick-reference\/index.html\" width=\"2550\" height=\"750\" style=\"width: 2550px; height: 750px;\" data-open-in-new-window=\"no\" data-allow-fullscreen=\"yes\" data-responsive-h=\"undefined\" data-orig-height=\"750\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-375f810 e-flex e-con-boxed e-con e-parent\" data-id=\"375f810\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The following examples reflect how we\u2019ve applied McCarthy\u2019s brand standards in colors, iconography, photography and typography to reflect our brand identity in print and digital formats. They serve to provide an applied quick visual reference of all of the standards that have been outlined on this site.\u00a0 Examples Templates The latest templates are available to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1135,"parent":1013,"menu_order":41,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1025","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branded Inspiration | McCarthy Building Companies, Inc. Brand Standards<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/info.mccarthy.com\/brand\/standards\/application\/branded-inspiration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branded Inspiration | McCarthy Building Companies, Inc. Brand Standards\" \/>\n<meta property=\"og:description\" content=\"The following examples reflect how we\u2019ve applied McCarthy\u2019s brand standards in colors, iconography, photography and typography to reflect our brand identity in print and digital formats. 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From layout and design to signage and messaging, every element contributes to a space that feels intentional and connected to our identity.Consistency with FlexibilityWe aim\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Employees questioning something","src":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1034,"url":"https:\/\/info.mccarthy.com\/brand\/standards\/faq\/","url_meta":{"origin":1025,"position":1},"title":"FAQ","author":"sbertrand","date":"June 6, 2023","format":false,"excerpt":"FAQ What is the purpose of the McCarthy Brand Standards and why is it important? 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Our Brand. BrandOverview of our brand, target audiences and trademark guidelinesMessagingEffective use of tone and words ensures consistent brand messagingVisual ElementsLogos, colors, photography and more provide instant brand recognitionApplicationVisual identity through examples and contextsBrandOverview of our brand, target audiences and trademark guidelines MessagingEffective use of tone\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Messaging","src":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/home-messaging16-9.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/home-messaging16-9.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/home-messaging16-9.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/home-messaging16-9.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/home-messaging16-9.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/home-messaging16-9.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":1023,"url":"https:\/\/info.mccarthy.com\/brand\/standards\/application\/events-meetings\/","url_meta":{"origin":1025,"position":3},"title":"Events &#038; Meetings","author":"sbertrand","date":"November 4, 2023","format":false,"excerpt":"McCarthy's events and meetings are opportunities to shape brand perception and build connections. Use these opportunities to leverage our full suite of branding materials \u2014 they reflect our identity, our values and the words we live by. Your goal should be brand consistency, professionally delivered. 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