{"id":1023,"date":"2023-11-04T01:04:32","date_gmt":"2023-11-04T06:04:32","guid":{"rendered":"https:\/\/info.mccarthy.com\/brand\/standards\/?page_id=1023"},"modified":"2026-03-24T12:28:23","modified_gmt":"2026-03-24T17:28:23","slug":"events-meetings","status":"publish","type":"page","link":"https:\/\/info.mccarthy.com\/brand\/standards\/application\/events-meetings\/","title":{"rendered":"Events &#038; Meetings"},"content":{"rendered":"<p>McCarthy&#8217;s events and meetings are opportunities to shape brand perception and build connections. Use these opportunities to leverage our full suite of branding materials \u2014 they reflect our identity, our values and the words we live by. Your goal should be brand consistency, professionally delivered. These are the hallmarks of memorable event experiences that internal and external audiences will notice immediately. This reinforces our brand image and strengthens relationships.<\/p>\n<p>\t\t\t\t\t <svg aria-hidden=\"true\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M20 424.229h20V279.771H20c-11.046 0-20-8.954-20-20V212c0-11.046 8.954-20 20-20h112c11.046 0 20 8.954 20 20v212.229h20c11.046 0 20 8.954 20 20V492c0 11.046-8.954 20-20 20H20c-11.046 0-20-8.954-20-20v-47.771c0-11.046 8.954-20 20-20zM96 0C56.235 0 24 32.235 24 72s32.235 72 72 72 72-32.235 72-72S135.764 0 96 0z\"><\/path><\/svg>  Have Fun!  <\/p>\n<p>We encourage creativity for both internal and external events. Just stick to our brand standards.<\/p>\n<h4><strong>DOs<\/strong><\/h4>\n<ul>\n<li style=\"font-size: 18px;\">Do utilize brand colors, typography and imagery for cohesive look and easy recognition.<\/li>\n<li style=\"font-size: 18px;\">Do use authorized logos, fonts or colors respecting branding and trademarks when incorporating them into event materials while adhering to standards for size, placement and clearance.<\/li>\n<li>Do use professionally produced visuals and branded templates to ensure quality.<\/li>\n<li>Do use approved branding for sponsorship or partnership displays.<\/li>\n<li>Do incorporate brand messaging and tone of voice into event materials.<\/li>\n<li>Do carefully review and proofread for accuracy and consistency with brand standards.<\/li>\n<li>Do leverage social media to promote the event and respond as necessary to uphold brand reputation.<\/li>\n<\/ul>\n<h4 data-pm-slice=\"1 1 []\">DON&#8217;Ts<\/h4>\n<ul>\n<li>Don&#8217;t include a logo or misrepresent an entities not associated with the event.<\/li>\n<\/ul>\n<h6>For more guidance about utilizing our logos visit our <a href=\"https:\/\/info.mccarthy.com\/brand\/standards\/visual-elements\/logos\/\">Logos<\/a>.<\/h6>\n<h6>If you have questions about artwork for an event or meeting, contact your local marketing team or reach out the <a href=\"https:\/\/info.mccarthy.com\/brand\/standards\/contact\/\">Corporate Marketing Communications Department<\/a>&nbsp;for guidance.<\/h6>\n<p>\t\t\t\t\t\t\t<a href=\"https:\/\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2025\/11\/aATL-15-Marketing-Items-event-scaled-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"03e2ece\" 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Use these opportunities to leverage our full suite of branding materials \u2014 they reflect our identity, our values and the words we live by. Your goal should be brand consistency, professionally delivered. These are the hallmarks of memorable event experiences that internal [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1135,"parent":1013,"menu_order":43,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1023","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Events &amp; Meetings | McCarthy Building Companies, Inc. 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Clear, consistent branding across project offices, signage, fleet, and PPE helps reinforce\u00a0professionalism, safety, and belonging on every site.\u00a0While each project is\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Employees questioning something","src":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1021,"url":"https:\/\/info.mccarthy.com\/brand\/standards\/application\/social-media\/","url_meta":{"origin":1023,"position":1},"title":"Social Media","author":"sbertrand","date":"November 4, 2023","format":false,"excerpt":"Social media has become integral to our daily lives and offers a powerful way to connect and engage with our target audiences. 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