{"id":1019,"date":"2023-11-04T01:03:41","date_gmt":"2023-11-04T06:03:41","guid":{"rendered":"https:\/\/info.mccarthy.com\/brand\/standards\/?page_id=1019"},"modified":"2025-11-06T12:36:53","modified_gmt":"2025-11-06T18:36:53","slug":"merchandise-apparel","status":"publish","type":"page","link":"https:\/\/info.mccarthy.com\/brand\/standards\/application\/merchandise-apparel\/","title":{"rendered":"Merchandise &#038; Apparel"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1019\" class=\"elementor elementor-1019\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c1a921b e-con-full e-flex e-con e-parent\" data-id=\"6c1a921b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8b03cc elementor-widget elementor-widget-text-editor\" data-id=\"a8b03cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We are what we wear &#8211; and what we carry! When it comes to apparel and other branded merchandise, we have a strong sense of pride in featuring the McCarthy name and enjoy showcasing it. High quality promotional items elevate brand awareness in our communities. Remember that all logo and brand standards apply to anything you create.<\/p><p>Logos should be displayed prominently on apparel and other promotional items. Separate logos from other artwork for clear identification.\u00a0<\/p><p><span style=\"color: rgba(120, 120, 122, 0.94); font-family: 'Roboto Condensed', sans-serif; font-size: 0.8em; font-style: italic; text-align: var(--text-align); background-color: var(--ast-global-color-5);\">For more details, see <\/span><a style=\"font-size: 0.8em; font-style: italic; text-align: var(--text-align);\" href=\"https:\/\/info.mccarthy.com\/brand\/standards\/visual-elements\/logos\/\">Logo<\/a><span style=\"color: rgba(120, 120, 122, 0.94); font-family: 'Roboto Condensed', sans-serif; font-size: 0.8em; font-style: italic; text-align: var(--text-align); background-color: var(--ast-global-color-5);\"> standards.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-781a954 elementor-widget__width-inherit elementor-widget elementor-widget-tp-info-box\" data-id=\"781a954\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-info-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"info_box69d4a5da63b6e\" class=\"pt_plus_info_box hover_normal    info_box69d4a5da63b6e info-box-style_1      \"  data-id=\"info_box69d4a5da63b6e\"    dir= data-connection=\"\" data-eventtype=\"\" ><div class=\"post-inner-loop \"><div class=\"info-box-inner content_hover_effect  tp-info-nc\"   ><div class=\"info-box-bg-box   \"><div class=\"service-media text-left  \"><div class=\"m-r-16  service-img-border\"  style=\"border-color: #252525;\"> <div class=\"service-icon-wrap\"><span class=\" service-icon  icon-squre\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-info\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M20 424.229h20V279.771H20c-11.046 0-20-8.954-20-20V212c0-11.046 8.954-20 20-20h112c11.046 0 20 8.954 20 20v212.229h20c11.046 0 20 8.954 20 20V492c0 11.046-8.954 20-20 20H20c-11.046 0-20-8.954-20-20v-47.771c0-11.046 8.954-20 20-20zM96 0C56.235 0 24 32.235 24 72s32.235 72 72 72 72-32.235 72-72S135.764 0 96 0z\"><\/path><\/svg><\/span><\/div> <\/div><div class=\"service-content \"><div class=\"service-title \"> Big Idea <\/div><div class=\"service-desc\"> <p><span data-contrast=\"auto\"><em><strong>Always <\/strong><\/em>keep logos at a readable size for clear recognition.\u00a0<\/span><\/p><p>\u00a0<\/p><p><strong><em>Avoid<\/em><\/strong> overcrowding the logo for greatest impact.<\/p> <\/div><\/div><\/div><div class=\"infobox-overlay-color \"><\/div><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96cbea6 elementor-widget elementor-widget-text-editor\" data-id=\"96cbea6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>DO&#8217;s<\/h4><ul><li>Do ensure logos are clearly visible on apparel and other promotional items. Refer to our\u00a0<a href=\"https:\/\/info.mccarthy.com\/brand\/standards\/visual-elements\/logos\/\">Logo<\/a>\u00a0standards\u00a0for best practices.\u00a0<\/li><li>Do adhere to brand standards and resort to single-color files only when absolutely necessary for a specific item.<\/li><li>Do find and use the approved, pre-generated files.<\/li><li>Do separate logos from other artwork for clear identification.\u00a0\u00a0<\/li><li>Do respect trademark rights and align logo usage with brand standards.\u00a0\u00a0<\/li><li>Do use stitching to fill the type and outline for embroideries.<\/li><li>For tone-on-tone, make sure all logo elements match the color of the item, with a slightly darker tone for the logo outline. Adhere to our\u00a0color\u00a0specifications.<\/li><li>Do consider a contrasting background color for boost visibility.\u00a0<\/li><li>Do use the black and white version of the McCarthy Bar only on a red background.<\/li><\/ul><div><h5><strong>*SPECIAL USE CASE<\/strong><\/h5><div><ul><li>The McCarthy Bar can be used in white ONLY when required by an external source alongside other white company logos.<\/li><\/ul><\/div><\/div><div><strong>\u00a0<\/strong><\/div><h4>DON&#8217;Ts<\/h4><ul><li>Don\u2019t use the logo to represent any other entity other than McCarthy Building Companies, Inc. (McCarthy).<\/li><li>Don\u2019t modify or in any way diminish the integrity of the McCarthy logos.\u00a0\u00a0<\/li><li>Don\u2019t stretch or combine logos with other elements to create clutter or reduce legibility.\u00a0<\/li><li>Don\u2019t use outdated or unauthorized versions of our logos.\u00a0\u00a0<\/li><li>Don\u2019t alter, stretch, squeeze or overcrowd the logo with additional elements to ensure the logo is on brand.<\/li><\/ul><h6>To add a logo to a new item, check our store or submit a request.<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f82fae elementor-widget elementor-widget-text-editor\" data-id=\"1f82fae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Using our <a href=\"https:\/\/info.mccarthy.com\/brand\/standards\/visual-elements\/brand-colors\/\">brand colors<\/a> in promotional items or artwork reinforces our brand identity, with the red color being particularly recognized by our partners and clients.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aaeb1b2 e-flex e-con-boxed e-con e-child\" data-id=\"aaeb1b2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c20a0c e-con-full e-flex e-con e-child\" data-id=\"9c20a0c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5381dbc e-con-full e-flex e-con e-child\" data-id=\"5381dbc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0233470 e-con-full e-flex e-con e-child\" data-id=\"0233470\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ef0507 e-con-full e-flex e-con e-child\" data-id=\"0ef0507\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b70e73e e-flex e-con-boxed e-con e-parent\" data-id=\"b70e73e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4fd6026 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"4fd6026\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>LOGO RECOGNITION<\/h2><p>Full color or 2-color versions of the bar logo are preferred &#8211; the red bar with the white text filled in. This allows for the highest visibility of the word &#8220;McCarthy&#8221; within the red bar and maximum logo recognition.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-245dfe9 elementor-widget__width-initial elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"245dfe9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"478\" height=\"716\" src=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/03\/merchcolor-preference1.jpg?fit=478%2C716&amp;ssl=1\" class=\"attachment-full size-full wp-image-5625\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/03\/merchcolor-preference1.jpg?w=478&amp;ssl=1 478w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/03\/merchcolor-preference1.jpg?resize=200%2C300&amp;ssl=1 200w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/03\/merchcolor-preference1.jpg?resize=100%2C150&amp;ssl=1 100w\" sizes=\"(max-width: 478px) 100vw, 478px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">1<\/h3><p class=\"elementor-image-box-description\"><b>PREFERRED<\/b>\n<br>Full Color \/ 2-color <br>Red Bar with White Text Filled In<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba3c715 elementor-widget__width-initial elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"ba3c715\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"478\" height=\"716\" src=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/03\/merchcolor-preference2.jpg?fit=478%2C716&amp;ssl=1\" class=\"attachment-full size-full wp-image-5624\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/03\/merchcolor-preference2.jpg?w=478&amp;ssl=1 478w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/03\/merchcolor-preference2.jpg?resize=200%2C300&amp;ssl=1 200w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/03\/merchcolor-preference2.jpg?resize=100%2C150&amp;ssl=1 100w\" sizes=\"(max-width: 478px) 100vw, 478px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">2<\/h3><p class=\"elementor-image-box-description\"><b>IF FULL COLOR IS NOT POSSIBLE<\/b>\n<br>Single Color Red <br>Red Bar with McCarthy Text Not Filled In<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9b6b16 elementor-widget__width-initial elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"c9b6b16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"478\" height=\"716\" src=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/03\/merchcolor-preference3.jpg?fit=478%2C716&amp;ssl=1\" class=\"attachment-full size-full wp-image-5621\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/03\/merchcolor-preference3.jpg?w=478&amp;ssl=1 478w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/03\/merchcolor-preference3.jpg?resize=200%2C300&amp;ssl=1 200w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/03\/merchcolor-preference3.jpg?resize=100%2C150&amp;ssl=1 100w\" sizes=\"(max-width: 478px) 100vw, 478px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">3<\/h3><p class=\"elementor-image-box-description\"><b>IF RED IS NOT POSSIBLE<\/b>\n<br>Single Color Black<br>Black Bar with McCarthy Text Filled In<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e69b6fb elementor-widget__width-initial elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"e69b6fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"478\" height=\"716\" src=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/03\/merchcolor-preference4.jpg?fit=478%2C716&amp;ssl=1\" class=\"attachment-full size-full wp-image-5622\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/03\/merchcolor-preference4.jpg?w=478&amp;ssl=1 478w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/03\/merchcolor-preference4.jpg?resize=200%2C300&amp;ssl=1 200w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/03\/merchcolor-preference4.jpg?resize=100%2C150&amp;ssl=1 100w\" sizes=\"(max-width: 478px) 100vw, 478px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">4<\/h3><p class=\"elementor-image-box-description\"><b>IF RED IS NOT POSSIBLE<\/b>\n<br>Single Color Black<br>Black Bar with McCarthy Text Not Filled In<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-598aba5 elementor-widget__width-initial elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"598aba5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"478\" height=\"716\" src=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/03\/merchcolor-preference5.jpg?fit=478%2C716&amp;ssl=1\" class=\"attachment-full size-full wp-image-5623\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/03\/merchcolor-preference5.jpg?w=478&amp;ssl=1 478w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/03\/merchcolor-preference5.jpg?resize=200%2C300&amp;ssl=1 200w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/03\/merchcolor-preference5.jpg?resize=100%2C150&amp;ssl=1 100w\" sizes=\"(max-width: 478px) 100vw, 478px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">5<\/h3><p class=\"elementor-image-box-description\"><b>SPONSORSHIP REQUIREMENT<\/b>\n<br>Single Color White<br>See our special request for white only in our Dos\/Don'ts<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b5474ac exclude e-flex e-con-boxed e-con e-child\" data-id=\"b5474ac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2eeb224 elementor-widget elementor-widget-gallery\" data-id=\"2eeb224\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"fullcolor\" data-settings=\"{&quot;gallery_layout&quot;:&quot;justified&quot;,&quot;ideal_row_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:225,&quot;sizes&quot;:[]},&quot;lazyload&quot;:&quot;yes&quot;,&quot;ideal_row_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:150,&quot;sizes&quot;:[]},&quot;ideal_row_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:150,&quot;sizes&quot;:[]},&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div 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class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We are what we wear &#8211; and what we carry! When it comes to apparel and other branded merchandise, we have a strong sense of pride in featuring the McCarthy name and enjoy showcasing it. High quality promotional items elevate brand awareness in our communities. Remember that all logo and brand standards apply to anything [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1135,"parent":1013,"menu_order":42,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1019","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Merchandise &amp; Apparel | McCarthy Building Companies, Inc. Brand Standards<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/info.mccarthy.com\/brand\/standards\/application\/merchandise-apparel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Merchandise &amp; Apparel | McCarthy Building Companies, Inc. Brand Standards\" \/>\n<meta property=\"og:description\" content=\"We are what we wear &#8211; and what we carry! When it comes to apparel and other branded merchandise, we have a strong sense of pride in featuring the McCarthy name and enjoy showcasing it. High quality promotional items elevate brand awareness in our communities. 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By having the logos legally registered as trademarks and using them properly, it not only demonstrates our pride in ownership but also provides legal protection, enhances\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Helmets and apparel featuring logo","src":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_7051.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_7051.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_7051.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_7051.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_7051.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1034,"url":"https:\/\/info.mccarthy.com\/brand\/standards\/faq\/","url_meta":{"origin":1019,"position":1},"title":"FAQ","author":"sbertrand","date":"June 6, 2023","format":false,"excerpt":"FAQ What is the purpose of the McCarthy Brand Standards and why is it important? 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Our trademarks are valuable assets that set us apart from competitors.As noted by the United States Patent and Trademark Office, a trademark can be any word, phrase, symbol, design, or a combination of these\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/01\/15f01783-3a01-4f5f-8df3-da4f60b43c54-2.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/01\/15f01783-3a01-4f5f-8df3-da4f60b43c54-2.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/01\/15f01783-3a01-4f5f-8df3-da4f60b43c54-2.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":1021,"url":"https:\/\/info.mccarthy.com\/brand\/standards\/application\/social-media\/","url_meta":{"origin":1019,"position":4},"title":"Social Media","author":"sbertrand","date":"November 4, 2023","format":false,"excerpt":"Social media has become integral to our daily lives and offers a powerful way to connect and engage with our target audiences. Its impact on every aspect of our business, including brand awareness, continues to grow.\u00a0\u00a0McCarthy social media creators should follow all logo and brand standards.\u00a0 Refer to our Logo\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Employees questioning something","src":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6167,"url":"https:\/\/info.mccarthy.com\/brand\/standards\/application\/jobsites\/","url_meta":{"origin":1019,"position":5},"title":"Jobsites","author":"sbertrand","date":"November 3, 2025","format":false,"excerpt":"Bringing the Brand to Life in the Field\u00a0Every jobsite represents who we are \u2014 how we work, how we show up, and the pride we take in what\u00a0we build. 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