{"id":1004,"date":"2023-11-03T01:02:48","date_gmt":"2023-11-03T06:02:48","guid":{"rendered":"https:\/\/info.mccarthy.com\/brand\/standards\/?page_id=1004"},"modified":"2025-11-06T11:34:50","modified_gmt":"2025-11-06T17:34:50","slug":"typography","status":"publish","type":"page","link":"https:\/\/info.mccarthy.com\/brand\/standards\/visual-elements\/typography\/","title":{"rendered":"Typography"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1004\" class=\"elementor elementor-1004\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd61b67 e-con-full e-flex e-con e-parent\" data-id=\"fd61b67\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61d1f9cc elementor-widget elementor-widget-text-editor\" data-id=\"61d1f9cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What\u2019s in a font? A lot. McCarthy typography is welcoming, friendly and professional. The McCarthy family of typefaces offers easy readability and versatility with both sans serif and serif options. These typefaces ensure that McCarthy maintains a consistent brand across various mediums, including print ads, proposals, signage and digital communications.\u00a0<\/p><h6>Reference the <a href=\"https:\/\/mccarthy.webdamdb.com\/bp\/#\/search\/?filters=%257B%2522keyword%2522%253A%255B%2522proposal%2522%255D%257D\" target=\"_blank\" rel=\"noopener\">Proposal<\/a> and\u00a0<a href=\"https:\/\/mccarthy.webdamdb.com\/bp\/#\/search\/?q=word%20templates&amp;filters=%257B%257D\" target=\"_blank\" rel=\"noopener\">Microsoft Word\u00ae templates<\/a>\u00a0as a good starting point for selecting various styles and sizes for fonts in materials located in our digital asset management system.<\/h6><div><div><div><p><!-- [if !supportAnnotations]--><\/p><\/div><p><!--[endif]--><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98ba10d elementor-widget elementor-widget-text-editor\" data-id=\"98ba10d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Brand Font<\/h2><p>Roboto is a confident and modern type that feels approachable, just like we are! As a sans serif font, it is clearly legible in both digital and print applications.<\/p><div><div><div><p><!-- [if !supportAnnotations]--><\/p><\/div><p><!--[endif]--><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35b0107 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"35b0107\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Primary Sans Serif Font<\/h3><p>Roboto &amp;\u00a0<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align); background-color: var(--ast-global-color-5); font-size: 1em;\">Roboto Condensed<\/span><\/p><div><div><div><p><!-- [if !supportAnnotations]--><\/p><\/div><p><!--[endif]--><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1921bb elementor-widget elementor-widget-image\" data-id=\"d1921bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"856\" height=\"295\" src=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/Roboto-CondensedTypography-.png?fit=856%2C295&amp;ssl=1\" class=\"attachment-full size-full wp-image-3847\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/Roboto-CondensedTypography-.png?w=856&amp;ssl=1 856w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/Roboto-CondensedTypography-.png?resize=300%2C103&amp;ssl=1 300w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/Roboto-CondensedTypography-.png?resize=150%2C52&amp;ssl=1 150w, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/Roboto-CondensedTypography-.png?resize=768%2C265&amp;ssl=1 768w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f5e5d5 elementor-widget elementor-widget-text-editor\" data-id=\"9f5e5d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>DOs<\/h4><ul><li>Do use it anywhere we are representing our company, our brand. Works great for headers and body copy.<\/li><li>Do use the Arial font when Roboto is not available.<\/li><li>Do maintain the spirit of the typeface.<\/li><li>Do reference the proposal templates as a good starting point for selecting various styles and sizes for fonts in materials.<\/li><\/ul><h4>DON&#8217;Ts<\/h4><ul><li>Don&#8217;t use a font that isn&#8217;t Roboto as a primary font.<\/li><li>Don&#8217;t stretch the font horizontally.<\/li><li>Do not manipulate it so it looks like another font.<\/li><\/ul><h6><em>If Roboto fonts are not available on your computer, contact the McCarthy IT Help Desk for assistance in obtaining the fonts. Non-employees can access the font files from <a href=\"https:\/\/fonts.google.com\/share?selection.family=Roboto+Condensed:ital,wght@0,100..900;1,100..900|Roboto:ital,wght@0,100;0,300;0,400;0,500;0,700;0,900;1,100;1,300;1,400;1,500;1,700;1,900\" target=\"_blank\" rel=\"noopener\">Google Fonts<\/a>.<\/em><\/h6><div><div><div><p><!-- [if !supportAnnotations]--><\/p><\/div><p><!--[endif]--><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac7339d elementor-widget elementor-widget-text-editor\" data-id=\"ac7339d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>EXPRESSIVE FONTS<\/h2><p>Expressive fonts can be used to add visual interest and variety to the brand&#8217;s visual identity. Use them sparingly for flair.<\/p><div><div><div><p><!-- [if !supportAnnotations]--><\/p><\/div><p><!--[endif]--><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c648fd elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"1c648fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Serif Font<\/h3><p>Source Serif\u00a0<\/p><div><div><div><p><!-- [if !supportAnnotations]--><\/p><\/div><p><!--[endif]--><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bcf3d9 elementor-widget elementor-widget-image\" data-id=\"7bcf3d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1840\" height=\"678\" src=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/SourceSerifTypography-%402x.png?fit=1840%2C678&amp;ssl=1\" class=\"attachment-full size-full wp-image-3595\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b784cd0 elementor-widget elementor-widget-text-editor\" data-id=\"b784cd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>DOs<\/h4><ul><li>Do use it to evoke a feeling of tradition and integrity, especially in higher education or formal invitations.<\/li><li>Do use the Georgia font when Source Serif Pro is not available.<\/li><\/ul><h4>DON\u2019Ts<\/h4><ul><li>Don\u2019t overlook it as a suitable option for body copy in print applications.<\/li><\/ul><h6>If Source Serif Pro fonts are not available on your computer, contact the McCarthy IT Help Desk for assistance in obtaining the fonts. Non-employees can access the font files from <a href=\"https:\/\/fonts.google.com\/specimen\/Source+Serif+4?query=source+serif\" target=\"_blank\" rel=\"noopener\">Google Fonts<\/a>.<\/h6><div><div><div><p><!-- [if !supportAnnotations]--><\/p><\/div><p><!--[endif]--><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f33655 elementor-widget__width-inherit elementor-widget elementor-widget-tp-info-box\" data-id=\"4f33655\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-info-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"info_box69d489476855e\" class=\"pt_plus_info_box hover_normal    info_box69d489476855e info-box-style_1      \"  data-id=\"info_box69d489476855e\"    dir= data-connection=\"\" data-eventtype=\"\" ><div class=\"post-inner-loop \"><div class=\"info-box-inner content_hover_effect  tp-info-nc\"   ><div class=\"info-box-bg-box   \"><div class=\"service-media text-left  \"><div class=\"m-r-16  service-img-border\"  style=\"border-color: #252525;\"> <div class=\"service-icon-wrap\"><span class=\" service-icon  icon-squre\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-info\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M20 424.229h20V279.771H20c-11.046 0-20-8.954-20-20V212c0-11.046 8.954-20 20-20h112c11.046 0 20 8.954 20 20v212.229h20c11.046 0 20 8.954 20 20V492c0 11.046-8.954 20-20 20H20c-11.046 0-20-8.954-20-20v-47.771c0-11.046 8.954-20 20-20zM96 0C56.235 0 24 32.235 24 72s32.235 72 72 72 72-32.235 72-72S135.764 0 96 0z\"><\/path><\/svg><\/span><\/div> <\/div><div class=\"service-content \"><div class=\"service-title \"> Did you know? <\/div><div class=\"service-desc\"> <p>Roboto, Roboto Condensed and Source Serif Pro fonts are available for<b><i> free <\/i><\/b>from <a href=\"https:\/\/fonts.google.com\/share?selection.family=Roboto+Condensed:ital,wght@0,100;0,200;0,300;0,400;0,500;0,600;0,700;0,800;0,900;1,100;1,200;1,300;1,400;1,500;1,600;1,700;1,800;1,900|Roboto:ital,wght@0,100;0,300;0,400;0,500;0,700;0,900;1,100;1,300;1,400;1,500;1,700;1,900|Source+Serif+4:ital,opsz,wght@0,8..60,200;0,8..60,300;0,8..60,400;0,8..60,500;0,8..60,600;0,8..60,700;0,8..60,800;0,8..60,900;1,8..60,200;1,8..60,300;1,8..60,400;1,8..60,500;1,8..60,600;1,8..60,700;1,8..60,800;1,8..60,900\">Google Fonts<\/a>.<\/p> <\/div><\/div><\/div><div class=\"infobox-overlay-color \"><\/div><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7342368 elementor-widget elementor-widget-text-editor\" data-id=\"7342368\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Script Font<\/h3><p>Buttergone<\/p><div><div><div><p><!-- [if !supportAnnotations]--><\/p><\/div><p><!--[endif]--><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-952b9af elementor-widget elementor-widget-image\" data-id=\"952b9af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1840\" height=\"264\" src=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/Buttergone-Typography-%402x.png?fit=1840%2C264&amp;ssl=1\" class=\"attachment-full size-full wp-image-3591\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cef2b5 elementor-widget elementor-widget-text-editor\" data-id=\"0cef2b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>DOs<\/p><ul><li>Do use our licensed script font sparingly for specific purposes such as invitations to company-hosted parties, special headlines or when you want to add a touch of flair.<\/li><li style=\"font-size: 18px;\"><span style=\"background-color: var(--ast-global-color-5); color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-style: inherit; font-weight: inherit; text-align: var(--text-align);\">Do try utilizing bold or italic iterations of Roboto or Source Serif Pro fonts when Buttergone is not available.<\/span><\/li><li style=\"font-size: 18px;\"><span style=\"background-color: var(--ast-global-color-5); color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-style: inherit; font-weight: inherit; text-align: var(--text-align);\">Do use to highlight one or two words for effect.<\/span><\/li><\/ul><p><span style=\"color: var( --e-global-color-astglobalcolor4 ); font-family: 'Roboto Condensed', sans-serif; font-size: 1em; font-style: inherit; font-weight: bold; text-transform: capitalize; text-align: var(--text-align); background-color: var(--ast-global-color-5);\">DON\u2019Ts<\/span><\/p><ul><li>Don\u2019t use it for long passages or small type, as it becomes hard to read.<\/li><li>Don&#8217;t use a script font in all caps.<\/li><li><p>Don&#8217;t use unless you have license approval.<\/p><\/li><\/ul><h6>This font has been purchased exclusively for McCarthy marketing employees. The limited license does not permit use by external parties.<\/h6><div><div><div><p><!-- [if !supportAnnotations]--><\/p><\/div><p><!--[endif]--><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c7e3e8c e-flex e-con-boxed e-con e-parent\" data-id=\"c7e3e8c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4cb4542 elementor-widget elementor-widget-gallery\" data-id=\"4cb4542\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;columns&quot;:4,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/04\/image-1-e1712332970719.png?fit=556%2C558&#038;ssl=1\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"4cb4542\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTc0MiwidXJsIjoiaHR0cHM6XC9cL2luZm8ubWNjYXJ0aHkuY29tXC9icmFuZFwvc3RhbmRhcmRzXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI0XC8wNFwvaW1hZ2UtMS1lMTcxMjMzMjk3MDcxOS5wbmciLCJzbGlkZXNob3ciOiI0Y2I0NTQyIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/04\/image-1-e1712332970719.png?fit=556%2C558&amp;ssl=1\" data-width=\"556\" data-height=\"558\" aria-label=\"Typographic Example\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-06-at-11.15.34-AM.jpg?fit=976%2C1794&#038;ssl=1\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"4cb4542\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjM3NCwidXJsIjoiaHR0cHM6XC9cL2luZm8ubWNjYXJ0aHkuY29tXC9icmFuZFwvc3RhbmRhcmRzXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMVwvU2NyZWVuc2hvdC0yMDI1LTExLTA2LWF0LTExLjE1LjM0LUFNLmpwZyIsInNsaWRlc2hvdyI6IjRjYjQ1NDIifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-06-at-11.15.34-AM.jpg?fit=557%2C1024&amp;ssl=1\" data-width=\"557\" data-height=\"1024\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-06-at-11.16.53-AM.jpg?fit=1834%2C1834&#038;ssl=1\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"4cb4542\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjM3NSwidXJsIjoiaHR0cHM6XC9cL2luZm8ubWNjYXJ0aHkuY29tXC9icmFuZFwvc3RhbmRhcmRzXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMVwvU2NyZWVuc2hvdC0yMDI1LTExLTA2LWF0LTExLjE2LjUzLUFNLmpwZyIsInNsaWRlc2hvdyI6IjRjYjQ1NDIifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-06-at-11.16.53-AM.jpg?fit=1024%2C1024&amp;ssl=1\" data-width=\"1024\" data-height=\"1024\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-03-at-3.28.39-PM.jpg?fit=1064%2C1222&#038;ssl=1\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"4cb4542\" data-elementor-lightbox-title=\"Screenshot\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjI2NSwidXJsIjoiaHR0cHM6XC9cL2luZm8ubWNjYXJ0aHkuY29tXC9icmFuZFwvc3RhbmRhcmRzXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMVwvU2NyZWVuc2hvdC0yMDI1LTExLTAzLWF0LTMuMjguMzktUE0uanBnIiwic2xpZGVzaG93IjoiNGNiNDU0MiJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" 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They serve to provide an applied quick visual reference of all of the standards that have been outlined on this site.\u00a0Examples TemplatesThe latest templates\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Employees questioning something","src":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1034,"url":"https:\/\/info.mccarthy.com\/brand\/standards\/faq\/","url_meta":{"origin":1004,"position":1},"title":"FAQ","author":"sbertrand","date":"June 6, 2023","format":false,"excerpt":"FAQ What is the purpose of the McCarthy Brand Standards and why is it important? The purpose of the McCarthy brand standards is to serve as a powerful tool to showcase our organization in the best light possible, the way we want to be recognized and known. Brand standards are\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Employees Gazing at their Future","src":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_1412.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_1412.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_1412.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_1412.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_1412.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3,"url":"https:\/\/info.mccarthy.com\/brand\/standards\/privacy-policy\/","url_meta":{"origin":1004,"position":2},"title":"Privacy Policy","author":"admin","date":"February 22, 2023","format":false,"excerpt":"PRIVACY POLICY McCarthy Building Companies, Inc. and its subsidiary companies (collectively \u201cMcCarthy\u201d) are committed to protecting the privacy of your information. This privacy policy applies to Personal Data obtained on or through digital services provided by McCarthy, which includes the McCarthy website found at\u202fwww.mccarthy.com, info.mccarthy.com\u00a0and\/or any other McCarthy online or\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":999,"url":"https:\/\/info.mccarthy.com\/brand\/standards\/visual-elements\/logos\/","url_meta":{"origin":1004,"position":3},"title":"Logos","author":"sbertrand","date":"November 3, 2023","format":false,"excerpt":"Our red McCarthy Bar logo and the \"Dude\" logo mark are McCarthy Building Companies, Inc.'s most\u00a0recognizable images, signifying our exceptional workmanship and enduring strength. By having the logos legally registered as trademarks and using them properly, it not only demonstrates our pride in ownership but also provides legal protection, enhances\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Helmets and apparel featuring logo","src":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_7051.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_7051.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_7051.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_7051.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_7051.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5091,"url":"https:\/\/info.mccarthy.com\/brand\/standards\/application\/collaborations\/","url_meta":{"origin":1004,"position":4},"title":"Collaborations","author":"sbertrand","date":"November 4, 2023","format":false,"excerpt":"McCarthy often engages in collaborative business agreements with other organizations. These may include joint ventures (JVs) and other endeavors (i.e. design\/build teams, community and charitable efforts, etc.) These collaborations amplify McCarthy\u2019s reach and may necessitate co-branded materials.\u00a0See below for our company's joint venture and team guidelines. Big Idea Do maintain\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1021,"url":"https:\/\/info.mccarthy.com\/brand\/standards\/application\/social-media\/","url_meta":{"origin":1004,"position":5},"title":"Social Media","author":"sbertrand","date":"November 4, 2023","format":false,"excerpt":"Social media has become integral to our daily lives and offers a powerful way to connect and engage with our target audiences. Its impact on every aspect of our business, including brand awareness, continues to grow.\u00a0\u00a0McCarthy social media creators should follow all logo and brand standards.\u00a0 Refer to our Logo\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Employees questioning something","src":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/info.mccarthy.com\/brand\/standards\/wp-json\/wp\/v2\/pages\/1004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/info.mccarthy.com\/brand\/standards\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/info.mccarthy.com\/brand\/standards\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/info.mccarthy.com\/brand\/standards\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/info.mccarthy.com\/brand\/standards\/wp-json\/wp\/v2\/comments?post=1004"}],"version-history":[{"count":143,"href":"https:\/\/info.mccarthy.com\/brand\/standards\/wp-json\/wp\/v2\/pages\/1004\/revisions"}],"predecessor-version":[{"id":6388,"href":"https:\/\/info.mccarthy.com\/brand\/standards\/wp-json\/wp\/v2\/pages\/1004\/revisions\/6388"}],"up":[{"embeddable":true,"href":"https:\/\/info.mccarthy.com\/brand\/standards\/wp-json\/wp\/v2\/pages\/997"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/info.mccarthy.com\/brand\/standards\/wp-json\/wp\/v2\/media\/1043"}],"wp:attachment":[{"href":"https:\/\/info.mccarthy.com\/brand\/standards\/wp-json\/wp\/v2\/media?parent=1004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}