{"id":1002,"date":"2023-11-03T01:01:15","date_gmt":"2023-11-03T06:01:15","guid":{"rendered":"https:\/\/info.mccarthy.com\/brand\/standards\/?page_id=1002"},"modified":"2025-11-06T11:05:16","modified_gmt":"2025-11-06T17:05:16","slug":"brand-colors","status":"publish","type":"page","link":"https:\/\/info.mccarthy.com\/brand\/standards\/visual-elements\/brand-colors\/","title":{"rendered":"Brand Colors"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1002\" class=\"elementor elementor-1002\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-425cc99b e-con-full e-flex e-con e-parent\" data-id=\"425cc99b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3adc8f04 elementor-widget elementor-widget-text-editor\" data-id=\"3adc8f04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Colors are crucial in McCarthy&#8217;s identity recognition, with the signature red of the logo bar being as significant as the McCarthy name and typeface. It symbolizes our presence in the industry and engages our audience. Brand colors are utilized anywhere we are representing our company and our brand.&nbsp;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3a0280 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"b3a0280\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Primary Palette<\/h2><h5>\u00a0<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b77893 e-con-full e-flex e-con e-child\" data-id=\"8b77893\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1881af elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"e1881af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">Pantone <b>199C<\/b><em> [Red]<\/em><\/p><p>CMYK<strong> 7, 100, 85, 1<\/strong><\/p><p>HEX <b>#DC1E35<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-137fdd7 e-con-full e-flex e-con e-child\" data-id=\"137fdd7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0c3c365 e-con-full e-flex e-con e-child\" data-id=\"0c3c365\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e78b0cf elementor-widget elementor-widget-text-editor\" data-id=\"e78b0cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pantone <b>Cool Gray 4C<\/b><\/p><p>CMYK<strong> 26, 22, 22, 0<\/strong><\/p><p>HEX <b>#BDBBBB<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00338ab e-con-full e-flex e-con e-child\" data-id=\"00338ab\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92b072c elementor-widget elementor-widget-text-editor\" data-id=\"92b072c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pantone <b>Black 7C<\/b><\/p><p>CMYK<strong> 64, 61, 65, 54<\/strong><\/p><p>HEX <b>#3E3935<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc85d94 e-con-full e-flex e-con e-child\" data-id=\"fc85d94\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3ee8ff elementor-widget elementor-widget-text-editor\" data-id=\"f3ee8ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-style: inherit; font-weight: inherit; color: var( --e-global-color-secondary ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; background-color: var( --e-global-color-astglobalcolor5 ); text-align: var(--text-align);\">White<\/span><\/p><p>CMYK<strong>\u00a00, 0, 0, 0<\/strong><span style=\"font-style: inherit; font-weight: inherit; color: var( --e-global-color-secondary ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; background-color: var( --e-global-color-astglobalcolor5 ); text-align: var(--text-align);\"><br \/><\/span><\/p><p><span style=\"font-style: inherit; font-weight: inherit; color: var( --e-global-color-secondary ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; background-color: var( --e-global-color-astglobalcolor5 ); text-align: var(--text-align);\">HEX <\/span><b style=\"font-style: inherit; color: var( --e-global-color-secondary ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; background-color: var( --e-global-color-astglobalcolor5 ); text-align: var(--text-align);\">#FFFFFF<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b74d9f4 elementor-widget__width-inherit elementor-widget elementor-widget-tp-info-box\" data-id=\"b74d9f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-info-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"info_box69d4a55691969\" class=\"pt_plus_info_box hover_normal    info_box69d4a55691969 info-box-style_1      \"  data-id=\"info_box69d4a55691969\"    dir= data-connection=\"\" data-eventtype=\"\" ><div class=\"post-inner-loop \"><div class=\"info-box-inner content_hover_effect  tp-info-nc\"   ><div class=\"info-box-bg-box   \"><div class=\"service-media text-left  \"><div class=\"m-r-16  service-img-border\"  style=\"border-color: #252525;\"> <div class=\"service-icon-wrap\"><span class=\" service-icon  icon-squre\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-info\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M20 424.229h20V279.771H20c-11.046 0-20-8.954-20-20V212c0-11.046 8.954-20 20-20h112c11.046 0 20 8.954 20 20v212.229h20c11.046 0 20 8.954 20 20V492c0 11.046-8.954 20-20 20H20c-11.046 0-20-8.954-20-20v-47.771c0-11.046 8.954-20 20-20zM96 0C56.235 0 24 32.235 24 72s32.235 72 72 72 72-32.235 72-72S135.764 0 96 0z\"><\/path><\/svg><\/span><\/div> <\/div><div class=\"service-content \"><div class=\"service-title \"> Big Idea <\/div><div class=\"service-desc\"> <p><span data-contrast=\"auto\"><em><strong>Always<\/strong> <\/em><\/span><span data-contrast=\"auto\">use our brand colors, preferring red and respecting contrast and good design principles in all created collateral and marketing materials.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\"><em><strong>Do not<\/strong> <\/em>use tints of red. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p> <\/div><\/div><\/div><div class=\"infobox-overlay-color \"><\/div><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-843e852 exclude elementor-widget elementor-widget-text-editor\" data-id=\"843e852\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>DOs<\/h4>\n<ul>\n<li>Do use our brand colors when representing our company to consistently reinforce our brand identity.<\/li>\n<li>Do use red as the predominantly recognized color in materials.<\/li>\n<li>Do incorporate in marketing materials to reinforce our brand identity.<\/li>\n<li>Do use when creating promotional materials to maintain brand recognition.<\/li>\n<li>Do apply to icons to maintain brand consistency.<\/li>\n<li>Do consider the background colors that complement and enhance our brand when designing visuals.<\/li>\n<li>Do apply thoughtfully in interior and exterior environments to create a cohesive branded experience.<\/li>\n<li>Do use on company stationery for a professional and unified look.<\/li>\n<li>Do consider contrast when designing with color so that text and images are legible\/accessible for anyone with low vision or color vision impairments.<\/li>\n<li>Do use tints of gray and black for contrast.<\/li>\n<li>Do use the approved color palette consistently when using the logo.<\/li>\n<li>Do ensure clear visibility of the logo(s) by selecting an appropriate contrast from the background color.<\/li>\n<\/ul>\n<h4>DON\u2019Ts<\/h4>\n<ul>\n<li>Don\u2019t use tints of red (pinks).<\/li>\n<li>Don\u2019t use light tints of gray or black for body copy, because they can be hard to read.<\/li>\n<li><span style=\"font-style: inherit; font-weight: inherit; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align); background-color: var(--ast-global-color-5);\">Don\u2019t use red for paint splatters because it can look like splattered blood.<\/span><br><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0ffe89 elementor-widget__width-inherit 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class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2025\/11\/aScreenshot-2024-01-15-at-11.46.41-AM.jpg?fit=1920%2C1082&#038;ssl=1\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"f0ffe89\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjM1MiwidXJsIjoiaHR0cHM6XC9cL2luZm8ubWNjYXJ0aHkuY29tXC9icmFuZFwvc3RhbmRhcmRzXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMVwvYVNjcmVlbnNob3QtMjAyNC0wMS0xNS1hdC0xMS40Ni40MS1BTS5qcGciLCJzbGlkZXNob3ciOiJmMGZmZTg5In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2025\/11\/aScreenshot-2024-01-15-at-11.46.41-AM.jpg?fit=1920%2C1082&amp;ssl=1\" data-width=\"1920\" data-height=\"1082\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-15-at-10.12.08-AM.png?fit=1920%2C1083&#038;ssl=1\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"f0ffe89\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDY0NCwidXJsIjoiaHR0cHM6XC9cL2luZm8ubWNjYXJ0aHkuY29tXC9icmFuZFwvc3RhbmRhcmRzXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI0XC8wMVwvU2NyZWVuc2hvdC0yMDI0LTAxLTE1LWF0LTEwLjEyLjA4LUFNLnBuZyIsInNsaWRlc2hvdyI6ImYwZmZlODkifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" 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data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDY0OCwidXJsIjoiaHR0cHM6XC9cL2luZm8ubWNjYXJ0aHkuY29tXC9icmFuZFwvc3RhbmRhcmRzXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI0XC8wMVwvU2NyZWVuc2hvdC0yMDI0LTAxLTE1LWF0LTEwLjE1LjE1LUFNLnBuZyIsInNsaWRlc2hvdyI6ImYwZmZlODkifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-15-at-10.15.15-AM.png?fit=1920%2C1452&amp;ssl=1\" data-width=\"1920\" data-height=\"1452\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-15-at-10.14.39-AM.png?fit=1920%2C962&#038;ssl=1\" 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It symbolizes our presence in the industry and engages our audience. Brand colors are utilized anywhere we are representing our company and our brand.&nbsp; Primary Palette \u00a0 Pantone 199C [Red] CMYK [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1043,"parent":997,"menu_order":32,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1002","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand Colors | McCarthy Building Companies, Inc. 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They are typically used in small amounts and strategically to accent specific elements or sections. The expressive colors should be a resource for those who need a palette to work with\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1181,"url":"https:\/\/info.mccarthy.com\/brand\/standards\/visual-elements\/iconography\/","url_meta":{"origin":1002,"position":1},"title":"Iconography","author":"sbertrand","date":"November 3, 2023","format":false,"excerpt":"McCarthy's curated brand icons enhance our communication. They\u2019re the extra boost we need sometimes to convey a point or idea. Utilize our extensive library of branded icons to add to materials with a consistent, appealing look. Big Idea Always use the icons provided on WebDAM, our digital asset management system,\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Employee Discussion","src":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_1301.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_1301.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_1301.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_1301.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/NorPac_Core_1301.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1023,"url":"https:\/\/info.mccarthy.com\/brand\/standards\/application\/events-meetings\/","url_meta":{"origin":1002,"position":2},"title":"Events &#038; Meetings","author":"sbertrand","date":"November 4, 2023","format":false,"excerpt":"McCarthy's events and meetings are opportunities to shape brand perception and build connections. Use these opportunities to leverage our full suite of branding materials \u2014 they reflect our identity, our values and the words we live by. Your goal should be brand consistency, professionally delivered. These are the hallmarks of\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Employees questioning something","src":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1019,"url":"https:\/\/info.mccarthy.com\/brand\/standards\/application\/merchandise-apparel\/","url_meta":{"origin":1002,"position":3},"title":"Merchandise &#038; Apparel","author":"sbertrand","date":"November 4, 2023","format":false,"excerpt":"We are what we wear - and what we carry! When it comes to apparel and other branded merchandise, we have a strong sense of pride in featuring the McCarthy name and enjoy showcasing it. High quality promotional items elevate brand awareness in our communities. Remember that all logo and\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Employees questioning something","src":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2906,"url":"https:\/\/info.mccarthy.com\/brand\/standards\/","url_meta":{"origin":1002,"position":4},"title":"Brand Standards","author":"sbertrand","date":"November 1, 2023","format":false,"excerpt":"Brand Standards Our Company. Our Brand. BrandOverview of our brand, target audiences and trademark guidelinesMessagingEffective use of tone and words ensures consistent brand messagingVisual ElementsLogos, colors, photography and more provide instant brand recognitionApplicationVisual identity through examples and contextsBrandOverview of our brand, target audiences and trademark guidelines MessagingEffective use of tone\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Messaging","src":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/home-messaging16-9.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/home-messaging16-9.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/home-messaging16-9.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/home-messaging16-9.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/home-messaging16-9.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/11\/home-messaging16-9.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":1025,"url":"https:\/\/info.mccarthy.com\/brand\/standards\/application\/branded-inspiration\/","url_meta":{"origin":1002,"position":5},"title":"Branded Inspiration","author":"sbertrand","date":"November 4, 2023","format":false,"excerpt":"The following examples reflect how we\u2019ve applied McCarthy\u2019s brand standards in colors, iconography, photography and typography to reflect our brand identity in print and digital formats. They serve to provide an applied quick visual reference of all of the standards that have been outlined on this site.\u00a0Examples TemplatesThe latest templates\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Employees questioning something","src":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/info.mccarthy.com\/brand\/standards\/wp-content\/uploads\/2023\/06\/BJC-Core-2607-1.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/info.mccarthy.com\/brand\/standards\/wp-json\/wp\/v2\/pages\/1002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/info.mccarthy.com\/brand\/standards\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/info.mccarthy.com\/brand\/standards\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/info.mccarthy.com\/brand\/standards\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/info.mccarthy.com\/brand\/standards\/wp-json\/wp\/v2\/comments?post=1002"}],"version-history":[{"count":225,"href":"https:\/\/info.mccarthy.com\/brand\/standards\/wp-json\/wp\/v2\/pages\/1002\/revisions"}],"predecessor-version":[{"id":6362,"href":"https:\/\/info.mccarthy.com\/brand\/standards\/wp-json\/wp\/v2\/pages\/1002\/revisions\/6362"}],"up":[{"embeddable":true,"href":"https:\/\/info.mccarthy.com\/brand\/standards\/wp-json\/wp\/v2\/pages\/997"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/info.mccarthy.com\/brand\/standards\/wp-json\/wp\/v2\/media\/1043"}],"wp:attachment":[{"href":"https:\/\/info.mccarthy.com\/brand\/standards\/wp-json\/wp\/v2\/media?parent=1002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}