Branding is instrumental in shaping how a company is perceived, fostering customer loyalty and gaining a competitive edge. It enables differentiation, builds trust and drives growth.
At McCarthy Building Companies, Inc. (McCarthy) our brand is a reflection of our overall image, identity and reputation. Our brand standards serve as a benchmark for presenting our organization in the best possible light. From the words and images we choose, to logos, colors, fonts and the overall experience we provide, these elements collectively define the perception of our company.
When you see “McCarthy” throughout this guide, McCarthy Building Companies, Inc. is being referred to unless a different definition is provided.
Consistency in our brand standards is essential for instant recognition, showcasing unified strength, stability and professionalism — defining characteristics of an industry leader.
As you create materials, remember they represent McCarthy, reflecting our values and everything we stand for. To maintain our consistent representation, ensuring a lasting and impactful impression both internally and externally, it is crucial to adhere to our brand standards.
To our valued external partners: we invite you to utilize this guide for all materials you develop on behalf of McCarthy and for instances that warrant co-branding. Using these guidelines will ensure that our collective work is held to the highest level.
Building Our Brand with Client Focus
Our clients’ perception and experience with us form the core of what defines our reputation and brand.
At McCarthy, we consider our clients broadly to include owners, design and trade partners, craft professionals, employee partners and people in our communities. They all play important roles in our projects and operations, strengthening collaboration and support for sustainable growth. Together, we deliver exceptional results and have a positive impact in the places in which we live and work.
Understanding a target audience is essential in branding, as it forms the foundation for effective communication. Crafting messages and products that align with their preferences and needs enables us to forge a strong connection. This, in turn, promotes customer loyalty and enhances our market presence, ultimately driving business growth.