FAQ

What is the purpose of the McCarthy Brand Standards and why is it important?

The purpose of the McCarthy brand standards is to serve as a powerful tool to showcase our organization in the best light possible, the way we want to be recognized and known. Brand standards are important because they increase and strengthen the recognition of our brand’s visual identity, messaging and communication. We are proud of who we are – and we certainly don’t want to be confused with any other entity.

How do the brand standards align with our values and goals?

The McCarthy Brand Standards reflect the same immense attention to quality and detail we deliver to every project. It’s a way to align our visual identity with our core values we embody every day. High standards for visual identity ensure that our brand shines.

What elements are covered in the brand standards and how do they help maintain consistency and showcase our organization effectively?

The brand standards cover various elements such as logo usage, color palettes and typography that shape our brand’s visual identity. These standards help maintain consistency by providing clear direction for all these elements. Understanding and applying these standards should foster trust and loyalty in our brand’s visual representation across all platforms.

Additionally, the standards offer guidance on communication, ways in which we can use language, to mirror the high standards of our visual identity.

Where can I find our logos, icons, photography, and other assets?

Our digital asset management system contains approved logo and brand assets for our organization. The full catalog of assets is available to employees upon login.

What templates are available for me to utilize?

Our digital asset management system contains all the brand assets for our organization. The full catalog of assets is available to employees upon login.

How do brand standards contribute to our presence in the community?

The brand standards play a crucial role in shaping our presence in the community. By following the standards, we ensure that every encounter with our brand reflects our identity and values. Consistency in our brand’s voice, vocabulary and visuals helps us establish a strong and recognizable presence. This can lead to meaningful and sustainable connections within the community.

Can I make modifications or adaptations to the brand standards?

The brand standards are designed to maintain consistency and represent our brand accurately. However, if modifications or adaptations are necessary, please consult with the Corporate Marketing Communications Department to ensure alignment with our overall branding strategy.

How do the brand standards contribute to our industry leadership?

By adhering to the brand standards, we create a cohesive and memorable brand experience that reinforces our industry leadership. Consistency in our branding helps differentiate us from competitors and reinforces our position as a leader.

How can I get branding help for my group, program or service? I need a name and a logo.

If you need branding assistance, contact your local marketing team or reach out to the Corporate Marketing Communications Department. They will provide guidance, resources and support to ensure your request aligns with the brand standards and maintains a cohesive brand identity.

How can I foster team alignment and a sense of unity? How can I create graphics to rally my team around our mission?

Teams may develop goals to support a specific focus or project. Swag can be created to rally groups around a common effort – check out the merchandise section for examples.

I have other questions about these brand standards. Where do I go?

If you need other branding assistance, contact the Corporate Marketing Communications Department. They will provide guidance, resources and support to get you on your way.