Social media has become integral to our daily lives and offers a powerful way to connect and engage with our target audiences. Its impact on every aspect of our business, including brand awareness, continues to grow.
McCarthy social media creators should follow all logo and brand standards.
Refer to our Logo standards for best practices.
SOCIAL MEDIA PLATFORMS
McCarthy maintains a presence on a number of social media platforms that reach our core audiences and support our brand presence. We have specific goals for each channel in alignment with our company business goals and in support of our strategic map.
McCarthy manages company pages on the following social media platforms:
For questions about our social media strategy, contact your local marketing team or reach out to the Corporate Marketing Communications Department for guidance.
Did you know?
There are social media templates available on WebDAM, our digital asset management system.
DOs
- Do follow logo and brand standards for tone of voice, vocabulary and visual elements.
- Do prominently feature our logo in imagery. If logo is prominently featured in imagery no need to add a logo to the image.
- Do use McCarthy red whenever possible in graphics.
- Do ensure photo and video assets have been safety-approved and reflect McCarthy’s safety culture.
- Do ensure our brand is accurately represented in visuals such as helmets, clothing, signage, etc.
- Do feature content that represents our core values.
DON’Ts
- Don’t use photos or videos that have not been safety approved.
- Don’t manipulate or change our logo.
- Don’t use internal jargon or acronyms that external audiences will not recognize.
- Don’t use photos or videos with hard hats, clothing, signage, etc. that depict an outdated or altered logo or inaccurate branding.
