We are what we wear – and what we carry! When it comes to apparel and other branded merchandise, we have a strong sense of pride in featuring the McCarthy name and enjoy showcasing it. High quality promotional items elevate brand awareness in our communities. Remember that all logo and brand standards apply to anything you create.
Logos should be displayed prominently on apparel and other promotional items. Separate logos from other artwork for clear identification.
For more details, see Logo standards.
Always keep logos at a readable size for clear recognition.
Avoid overcrowding the logo for greatest impact.
DO’s
- Do ensure logos are clearly visible on apparel and other promotional items. Refer to our Logo standards for best practices.
- Do adhere to brand standards and resort to single-color files only when absolutely necessary for a specific item.
- Do find and use the approved, pre-generated files.
- Do separate logos from other artwork for clear identification.
- Do respect trademark rights and align logo usage with brand standards.
- Do use stitching to fill the type and outline for embroideries.
- For tone-on-tone, make sure all logo elements match the color of the item, with a slightly darker tone for the logo outline. Adhere to our color specifications.
- Do consider a contrasting background color for boost visibility.
- Do use the black and white version of the McCarthy Bar only on a red background.
*SPECIAL USE CASE
- The McCarthy Bar can be used in white ONLY when required by an external source alongside other white company logos.
DON’Ts
- Don’t use the logo to represent any other entity other than McCarthy Building Companies, Inc. (McCarthy).
- Don’t modify or in any way diminish the integrity of the McCarthy logos.
- Don’t stretch or combine logos with other elements to create clutter or reduce legibility.
- Don’t use outdated or unauthorized versions of our logos.
- Don’t alter, stretch, squeeze or overcrowd the logo with additional elements to ensure the logo is on brand.
To add a logo to a new item, check our store or submit a request.
Using our brand colors in promotional items or artwork reinforces our brand identity, with the red color being particularly recognized by our partners and clients.
LOGO RECOGNITION
Full color or 2-color versions of the bar logo are preferred – the red bar with the white text filled in. This allows for the highest visibility of the word “McCarthy” within the red bar and maximum logo recognition.
1
PREFERRED
Full Color / 2-color
Red Bar with White Text Filled In
2
IF FULL COLOR IS NOT POSSIBLE
Single Color Red
Red Bar with McCarthy Text Not Filled In
3
IF RED IS NOT POSSIBLE
Single Color Black
Black Bar with McCarthy Text Filled In
4
IF RED IS NOT POSSIBLE
Single Color Black
Black Bar with McCarthy Text Not Filled In
5
SPONSORSHIP REQUIREMENT
Single Color White
See our special request for white only in our Dos/Don'ts
