Expanded palette
Illustrative colors can be used sparingly to add visual interest and variety to the brand’s visual identity. They are typically used in small amounts and strategically to accent specific elements or sections. The expressive colors should be a resource for those who need a palette to work with and aren’t under the direction to utilize client colors or event-based theming.
Pantone 188C
HEX #79232E
Pantone 7427C
HEX #9D1C30
Pantone Black C
HEX #2E2A25
Pantone Cool Gray 9C
HEX #78787A
Pantone 422C
HEX #9EA1A2
Pantone 7501C
HEX #DAC69E
Pantone 2728C
HEX #2251A3
Pantone 377C
HEX #799A3D
Pantone 109C
HEX #FFD100
Pantone 1375C
HEX #F99C25
Pantone 2582C
HEX #9E57A3
DOs
- Do use sparingly to highlight differences in information, such as in charts and graphs.
- Do use as accents in illustrative graphics.
- Do use brand colors to build our brand credibility and represent the entirety of McCarthy, such as ads, social media pieces, large conferences or national campaigns.
- Do utilize the expanded palette for targeted narrow audiences, like proposals or retirement events.
DON’Ts
- Don’t overpower brand colors in the overall composition; ensure the prominence of brand colors throughout your collateral and materials.
