McCarthy’s curated brand icons enhance our communication. They’re the extra boost we need sometimes to convey a point or idea. Utilize our extensive library of branded icons to add to materials with a consistent, appealing look.
Always use the icons provided on WebDAM, our digital asset management system, or create icons that follow the brand’s visual style, maintaining consistent use of look, feel, outlines, proportions and brand colors.
Do not distort or stretch icons, use off-brand colors or export low-resolution files.
DOs
- Do use the curated set of brand icons provided in our library for consistency and brand recognition.
- Do ensure created icons follow the brand’s visual style, maintaining a consistent look and feel.
- Do use the brand colors specified in the brand standards for the icons.
- Do present the icons as outlines, allowing the background to show through.
- Do scale the icons proportionally to maintain their integrity and legibility in various sizes.
- Do contact the Corporate Marketing Communications Department for assistance if the desired icon is not available in the library.
- Do share a newly created icon with the Corporate Marketing Communications Department so it may be evaluated for the company library.
DON’Ts
- Don’t modify, alter, distort or stretch the icons, as it can compromise their visual integrity.
- Don’t use colors outside of the brand’s specified color palette.
- Don’t fill the icons with textures or patterns.
- Don’t use low-resolution or pixelated versions of the icons. Always ensure high-quality reproduction.
Samples of Our Custom Icons
There are a wide variety of more than 300 custom icons in our icon library, including construction-specific ones!
Animated Icons
Lottie files are animated icons available for web and other digital usage. These icons are already McCarthy-approved and ready for use. Animated icons are available by contacting Corporate Marketing Communications Department.
Animated Icon
Animated Icon