DOs

• Do use safety-approved video content highlighting our dedication to safety.
• Do use videos to captivate and engage our audience, conveying our brand’s personality and values effectively.
  
• Do maintain visual consistency by following our brand’s standards for colors, typography, photography and overall design.
• Do reference the general photography section for best practices.
• Do ensure our videos are of high quality, with clear visuals and professional, licensed audio.
• Do incorporate storytelling techniques to create a compelling narrative that resonates with our target audiences.
• Do pay attention to video length and pacing, keeping it concise and engaging.
• Do optimize videos for different platforms and devices to reach a wider audience.
• Do include a call to action at the end of the video to motivate viewers to take the desired action.
• Do obtain proper permissions when necessary to use intellectual property of others.
  

DON’Ts

• Don’t use video – including misleading or deceptive video content – that contradicts, misrepresents or undermines our brand values, messaging or visual identity.
• Don’t use poor-quality video, such as low-resolution, that could tarnish the perception of our brand.
• Don’t rely on excessive visual effects or gimmicks that distract from the core message of the video.
• Don’t use copyrighted materials or infringe on intellectual property rights without proper permissions or otherwise infringe on intellectual property rights.
• Don’t forget the importance of accessibility in videos, such as providing closed captions or transcripts for hearing-impaired when possible.