McCarthy’s events and meetings are opportunities to shape brand perception and build connections. Use these opportunities to leverage our full suite of branding materials — they reflect our identity, our values and the words we live by. Your goal should be brand consistency, professionally delivered. These are the hallmarks of memorable event experiences that internal and external audiences will notice immediately. This reinforces our brand image and strengthens relationships.
Have Fun!
We encourage creativity for both internal and external events. Just stick to our brand standards.
DOs
- Do utilize brand colors, typography and imagery for cohesive look and easy recognition.
- Do use authorized logos, fonts or colors respecting branding and trademarks when incorporating them into event materials while adhering to standards for size, placement and clearance.
- Do use professionally produced visuals and branded templates to ensure quality.
- Do use approved branding for sponsorship or partnership displays.
- Do incorporate brand messaging and tone of voice into event materials.
- Do carefully review and proofread for accuracy and consistency with brand standards.
- Do leverage social media to promote the event and respond as necessary to uphold brand reputation.
DON’Ts
- Don’t include a logo or misrepresent an entities not associated with the event.
