Colors are crucial in McCarthy’s identity recognition, with the signature red of the logo bar being as significant as the McCarthy name and typeface. It symbolizes our presence in the industry and engages our audience. Brand colors are utilized anywhere we are representing our company and our brand.
Primary Palette
Pantone 199C [Red]
CMYK 7, 100, 85, 1
HEX #DC1E35
Pantone Cool Gray 4C
CMYK 26, 22, 22, 0
HEX #BDBBBB
Pantone Black 7C
CMYK 64, 61, 65, 54
HEX #3E3935
White
CMYK 0, 0, 0, 0
HEX #FFFFFF
Big Idea
Always use our brand colors, preferring red and respecting contrast and good design principles in all created collateral and marketing materials.
Do not use tints of red.
DOs
- Do use our brand colors when representing our company to consistently reinforce our brand identity.
- Do use red as the predominantly recognized color in materials.
- Do incorporate in marketing materials to reinforce our brand identity.
- Do use when creating promotional materials to maintain brand recognition.
- Do apply to icons to maintain brand consistency.
- Do consider the background colors that complement and enhance our brand when designing visuals.
- Do apply thoughtfully in interior and exterior environments to create a cohesive branded experience.
- Do use on company stationery for a professional and unified look.
- Do consider contrast when designing with color so that text and images are legible/accessible for anyone with low vision or color vision impairments.
- Do use tints of gray and black for contrast.
- Do use the approved color palette consistently when using the logo.
- Do ensure clear visibility of the logo(s) by selecting an appropriate contrast from the background color.
DON’Ts
- Don’t use tints of red (pinks).
- Don’t use light tints of gray or black for body copy, because they can be hard to read.
- Don’t use red for paint splatters because it can look like splattered blood.
